On Premise Musketeer - Alexandria

Account & Relationship Management

• Build and maintain long-term partnerships with key On Premise accounts including outlet owners, managers, bar staff, promoters, and distributors.
• Act as a trusted business consultant to accounts, providing insights to grow mutual business value.
• Ensure premium brand image and execution across all assigned outlets.

Territory Ownership & Market Development

• Own and deeply understand the On Premise territory, including trends, competitors, key consumption occasions, and influencers.
• Identify new business opportunities and expand distribution within assigned areas.
• Develop and execute territory plans aligned with company strategy and targets.

Sales Growth & Activation

• Drive volume growth through effective activations, promotions, and visibility initiatives.
• Identify the right sales and marketing occasions where the brand should be present (brand & product).
• Ensure correct product availability, pricing alignment, and compliance with company standards.

Event & Activation Execution

• Support and execute on-premise events and third-party activations (e.g., nightlife events, festivals, etc.) in line with brand guidelines.
• Ensure all activities are approved, documented, and aligned with ROI objectives.
• Deliver premium execution that enhances brand image and increases consumption.

Planning, Reporting & Coordination

• Plan weekly and monthly activities effectively, prioritizing high-impact outlets and opportunities.
• Track and report daily field activities, market feedback, new openings, and competitor insights.
• Collaborate closely with internal teams (Sales, Marketing, Distribution) to ensure smooth execution and long-term sustainability.

• Bachelor’s degree.
• Minimum 2 years of experience in Sales, On Premise, FMCG, hospitality, or a related field.
• Previous experience in HORECA market is a strong advantage.
• Strong communication, negotiation, and relationship-building skills.
• Commercially aware with a solid understanding of sales fundamentals and basic financial concepts.
• Analytical mindset with the ability to assess sales data and customer performance.
• Self-motivated, proactive, and able to work independently in a fast-paced, field-based environment.
• Highly organized with strong planning and prioritization skills.
• “Street smart” with strong cultural and social awareness of different customer segments.
• Ability to adapt communication style and professional presence based on audience and environment.
• Full working knowledge on MS Office.
• Ability to work flexible hours, including evenings and weekends, as required by the On Premise environment.