Online Sales Lead, Digital Appliances

Position Summary

Role and Responsibilities

Role Responsibilities:

• Accountable for end-to-end online sales performance of Home Appliances and Air Conditioners across Samsung.com and key marketplaces.
• Develop and execute annual and quarterly channel plans, including pricing, promotional mechanics, bundles, and inventory alignment to deliver revenue and margin targets.
• Lead go-to-market planning and execution for major launches and double-digit campaigns, ensuring strong commercial readiness, traffic acquisition, and conversion optimization.
• Monitor key KPIs (GMV, conversion rate, traffic, AOV, CAC, margin) and drive continuous optimization of pricing, media mix, onsite merchandising, and promotional structure.
• Oversee product listings, content quality, review management, and merchandising strategy to improve discoverability, conversion, and customer confidence.
• Partner with Business Units, Performance Marketing, Regional HQ, and agencies to secure investment, align strategy, and ensure seamless execution.
• Work closely with BU and Finance to manage profit simulation, campaign approvals, promotional spend, and cost-to-serve discipline.
• Improve decision confidence for big-ticket purchases (e.g., AC, HA) through clear process communication, site-visit flows, reviews, and post-purchase journey enhancements.

Skills and Qualifications

Role Requirements:

• Bachelor’s degree in Business, Marketing, eCommerce, or a related field.
• Minimum 6-7 years of experience in eCommerce sales, D2C channel management, or online business development, preferably in consumer electronics industry.
• Experience collaborating across regional and global teams, with strong stakeholder management skills to secure alignment and investment.
• Strong analytical skills with experience tracking KPIs such as revenue, conversion rates, and traffic performance and using insights to optimize results.
• Highly organized, results-driven, and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and leadership skills, with the ability to drive collaboration across cross-functional teams.

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