Paid Media Coordinator
Role Purpose
As the Paid Media Coordinator, you will play a key role in supporting the execution of David Jones' digital advertising campaigns. You will focus on maximising campaign performance, improving customer engagement, and driving commercial outcomes across digital channels. Collaborating with internal teams and external partners, you will ensure paid media initiatives are optimised to support our business goals and elevate our customer experience.
Key Accountabilities
Own and maintain the paid media reporting ecosystem — ensuring dashboards are live, accurate and accessible to all relevant stakeholders always
Deliver weekly and monthly performance reports across all paid channels, translating raw data into clear, commercially relevant insights that drive action
Monitor campaign pacing and budget tracking in real time, proactively flagging anomalies, underspend or performance shifts to the Head of Paid Media
Manage all data connector infrastructure to ensure uninterrupted data flows from paid media platforms into reporting environments
Support attribution and measurement frameworks by maintaining clean data inputs and contributing to media mix analysis and post-campaign reporting
Partner with the paid media team to continuously improve reporting templates, dashboard views and insight presentation to meet evolving business needs
Contribute to a data-informed culture by making performance data accessible, understandable and actionable across marketing and commercial stakeholders
Leadership
Leading Self - Leading self is the ability to manage your own mindset, behaviour and performance with awareness, accountability and purpose—so you can consistently show up at your best.
Decision Making
Accountable for:
Accuracy and timeliness of all paid media reporting outputs
Prioritisation of reporting requests and dashboard maintenance tasks
Data integrity across all platform connections and reporting feeds
Recommending improvements to reporting infrastructure and measurement approaches
Influences but does not own:
Media investment decisions and budget reallocation
Campaign strategy and channel mix
Attribution modelling methodology and framework design
Budget scope:
No direct budget ownership; supports P&L visibility through accurate reporting and pacing data provided to the Head of Paid Media
What you need to thrive
Qualifications & Licences
Bachelor's degree in Marketing, Business, Data Analytics or a related field (preferred, not mandatory)
Google Analytics certification (preferred)
Looker Studio or equivalent BI tool certification (preferred)
Knowledge, Skills & Experience
Essential:
Hands-on experience producing performance reports across paid media channels (Google Ads, Meta, DV360) with a strong understanding of platform data structures
Proficiency in Looker Studio — building, maintaining and evolving dashboards to meet stakeholder needs
Experience managing data connector tools such as Supermetrics to ensure uninterrupted platform data flows
Ability to translate complex data into clear, concise narratives that are actionable for non-technical stakeholders
High attention to detail in data handling, reporting accuracy and quality assurance of outputs
Strong self-management skills — able to prioritise workload, meet deadlines and work independently with minimal direction
Nice to Have:
Familiarity with multi-touch attribution concepts and media mix reporting
Advanced Excel or Google Sheets skills including complex formulas and data manipulation
Exposure to retail or e-commerce trading environments and an understanding of commercial KPIs and seasonal cycles
How you thrive
Our cultural foundations are the pillar of how we work.
Customer Obsessed - We strive to understand our customer, inspire them, and deliver seamless solutions together.
Inclusive - We foster belonging and respect, embrace diverse ideas to help our people thrive, and prioritize sustainability for our planet.
Empowered - We act with integrity, value each other’s skills, own our decisions, learn from challenges, and celebrate successes together.
Innovative - We seek innovative ways to inspire by listening, seeking feedback, and challenging the status quo, contributing to our business's success.