Paid Media Specialist
Role Purpose
As David Jones builds its paid media capability in-house, this role is the operational backbone of the team. The Paid Media Specialist (Operations & Activation) ensures every campaign is built to brief, tracked correctly, and delivered without error — creating the foundation that allows the broader paid media team to focus on strategy, optimisation, and commercial outcomes. This is a role for someone who takes pride in precision, thrives in a fast-moving environment, and understands that flawless execution is what turns great media strategy into measurable results.
Key Accountabilities
Own the end-to-end setup, trafficking and quality assurance of all paid media campaigns across search, social and programmatic platforms — ensuring every campaign goes live on time, on brief and error-free
Maintain rigorous QA processes across all campaign builds, including ad copy, creative assets, targeting parameters, tracking tags and UTM structures before every launch
Manage tag implementation and tracking infrastructure across all paid media platforms, ensuring accurate data capture and clean attribution from campaign to conversion
Partner with the wider team to translate campaign briefs into technically sound campaign builds that meet performance objectives
Monitor live campaigns for delivery, pacing and technical issues, escalating promptly and resolving trafficking-related problems with minimal disruption to campaign performance
Maintain organised and consistently applied campaign naming conventions, account structures and documentation to support reporting accuracy and team efficiency
Support the Performance Coordinator with data pulls, campaign exports and reporting inputs to enable timely and accurate performance analysis
Continuously improve operational processes, trafficking workflows and QA checklists to increase speed, accuracy and consistency across the team
Leadership
Leading Self - Leading self is the ability to manage your own mindset, behaviour and performance with awareness, accountability and purpose—so you can consistently show up at your best.
Decision Making
Accountable for:
Accuracy and timeliness of all campaign builds, trafficking and QA outputs
Tag management and tracking implementation across all paid platforms
Maintaining campaign naming conventions and account structure standards
Identifying and resolving technical campaign issues within their remit
Influences but does not own:
Campaign strategy, channel mix and media investment decisions
Creative and messaging direction
Attribution methodology and reporting framework design
Budget allocation and pacing decisions
Qualifications & Licences
Bachelor's degree in Marketing, Business, Communications or a related field (preferred, not mandatory)
Google Ads certification (preferred)
Meta Blueprint certification (preferred)
Knowledge, Skills & Experience
Essential:
Hands-on experience in a campaign trafficking, ad operations or paid media execution role — with demonstrable ability to manage high volumes of campaign builds across multiple platforms simultaneously
Proficiency in Google Ads and Meta Ads Manager campaign setup, including audience targeting, ad formats, bid strategies and tracking implementation
Experience with tag management and UTM framework implementation, ensuring accurate tracking from ad click to conversion
Strong QA mindset — meticulous attention to detail in reviewing campaign builds, creative specifications and tracking setups before launch
Ability to manage multiple workstreams and deadlines simultaneously in a fast-paced environment with minimal supervision
Clear and proactive communication skills — able to flag issues, manage expectations and collaborate effectively across a distributed team
Nice to Have:
Experience with DSPs such as DV360 or The Trade Desk
Familiarity with SA360 or similar bid management platforms
Exposure to retail or e-commerce campaign environments with an understanding of seasonal trading cycles
Experience working within or transitioning from an agency environment
How you thrive
Our cultural foundations are the pillar of how we work.
Customer Obsessed - We strive to understand our customer, inspire them, and deliver seamless solutions together.
Inclusive - We foster belonging and respect, embrace diverse ideas to help our people thrive, and prioritize sustainability for our planet.
Empowered - We act with integrity, value each other’s skills, own our decisions, learn from challenges, and celebrate successes together.
Innovative - We seek innovative ways to inspire by listening, seeking feedback, and challenging the status quo, contributing to our business's success.