Paid Social Specialist
The Social Media Specialist supports the agency by exhibiting the core values; Dedication, Responsibility, Integrity, Vision, and Excellence. This role will execute and manage the day\-to\-day responsibilities of paid social media for multiple agency clients across many platforms. The Social Media Specialist will execute strategies and provide necessary analysis and insights for continuous optimizations.
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DUTIES AND RESPONSIBILITIES:
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Campaign Strategy and Planning
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\u2022 <\/span>Support the development of paid social media strategies aligned with overall marketing objectives for assigned brands and / or campaigns<\/span>
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\u2022 <\/span>Collaborate with cross\-functional teams to integrate paid social campaigns into broader client initiatives
<\/span> \u2022 <\/span>Consistently and proactively identify opportunities for campaign optimization that stand out from the competition.
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<\/span> \u2022 <\/span>Consistently and proactively identify opportunities for campaign optimization that stand out from the competition.
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Execution & Optimization
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\u2022 <\/span>Manage end\-to\-end execution of paid social media campaigns across platforms such as Facebook, Instagram, Pinterest, LinkedIn, etc.
<\/span> \u2022 <\/span>Optimize campaigns based on performance metrics, adjusting targeting, creative elements, and budgets as needed.
<\/span> \u2022 <\/span>Understanding of campaign tracking parameters as it relates to the success of traffic and conversion campaigns.
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<\/span> \u2022 <\/span>Optimize campaigns based on performance metrics, adjusting targeting, creative elements, and budgets as needed.
<\/span> \u2022 <\/span>Understanding of campaign tracking parameters as it relates to the success of traffic and conversion campaigns.
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Analytics & Reporting
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\u2022 <\/span>Utilize analytics tools to track, analyze, and report on key performance metrics.
<\/span> \u2022 <\/span>Generate regular insights on campaign performance, providing actionable recommendations.
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Requirements<\/h3>
<\/span> \u2022 <\/span>Generate regular insights on campaign performance, providing actionable recommendations.
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Requirements<\/h3>\u2022\tPassion for paid social media
<\/div>\u2022\tKnowledge of social media platforms and their capabilities.
<\/div>\u2022\tExcellent communication and collaboration skills.
<\/div>\u2022\tKnowledge across all major paid social media tools & platforms
<\/div>\u2022\tKnowledge of media fundamentals, including media math & audience development,
<\/div>\u2022\tCreate flowcharts, budget sheets, and PowerPoint presentations
<\/div>\u2022\tEstablish a collaborative working relationship with the media & account teams
<\/div>\u2022\tPerform monthly or as\-needed reporting
<\/div>\u2022\tBachelors Degree in advertising/marketing or related field
<\/div>\u2022\tMinimum of 2\-3 years of media\-buying experience at an advertising agency
<\/div>\u2022\tDetail\-oriented individual with excellent written and verbal skills
<\/div>\u2022\tThrives on working with others as a team, but can also work autonomously
<\/div>\u2022\tAbility to manage multiple projects simultaneously, adapting easily to change
<\/div>\u2022\tClient\-facing experience and presentation skills a plus
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Benefits<\/h3>We offer competitive healthcare, dental, and vision plans along with several voluntary benefit extras. Employees receive generous PTO in addition to all major holidays and the option to enroll in a comprehensive 401K plan with employer matching.<\/span><\/span><\/span><\/span><\/b>
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\u2022\tKnowledge of social media platforms and their capabilities.
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\u2022\tExcellent communication and collaboration skills.
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\u2022\tKnowledge across all major paid social media tools & platforms
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\u2022\tKnowledge of media fundamentals, including media math & audience development,
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\u2022\tCreate flowcharts, budget sheets, and PowerPoint presentations
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<\/div>
\u2022\tEstablish a collaborative working relationship with the media & account teams
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\u2022\tPerform monthly or as\-needed reporting
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\u2022\tBachelors Degree in advertising/marketing or related field
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\u2022\tMinimum of 2\-3 years of media\-buying experience at an advertising agency
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\u2022\tDetail\-oriented individual with excellent written and verbal skills
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\u2022\tThrives on working with others as a team, but can also work autonomously
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\u2022\tAbility to manage multiple projects simultaneously, adapting easily to change
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\u2022\tClient\-facing experience and presentation skills a plus
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Benefits<\/h3>
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Benefits<\/h3>We offer competitive healthcare, dental, and vision plans along with several voluntary benefit extras. Employees receive generous PTO in addition to all major holidays and the option to enroll in a comprehensive 401K plan with employer matching.<\/span><\/span><\/span><\/span><\/b>
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