Partner Marketing Manager

We are seeking a strategic and revenue-focused Partner Marketing Manager to lead and scale our North American partner marketing function. This role will define the partner marketing strategy across a diverse partner ecosystem—including telematics and technology partners—to drive measurable pipeline and revenue impact through integrated co-marketing programs, events, and partner/reseller activation. The Partner Marketing Manager will serve as the senior marketing lead for partner go-to-market strategy, aligning closely with Partner/Channel Sales and the broader Marketing team to accelerate partner-sourced and partner-influenced revenue. Partner Marketing Strategy * Define and execute the annual partner marketing strategy aligned to revenue targets. * Segment the partner ecosystem (premier, mid-tier, long-tail) and define investment models by tier. * Establish measurable pipeline and ROI targets for partner marketing programs. Revenue & Pipeline Accountability * Own partner-sourced and partner-influenced pipeline metrics. * Develop forecasting models for partner marketing contribution. * Align with Partner/Channel Sales leadership on quarterly revenue targets. Strategic Partner Activation * Lead integrated campaigns with ecosystem partners. * Oversee partner-led events, joint webinars, field activations, and curated executive experiences. * Drive vertical-specific partner strategies across key industries, including transportation, logistics, food & beverage, and compliance-focused sectors. Platform & Infrastructure * Own partner marketing platform strategy and activation roadmap. * Oversee partner lead routing, nurture programs, and reporting frameworks. * Improve partner reporting visibility, attribution, and performance measurement. * Influence cross-functional stakeholders at senior levels. * Serve as the marketing lead in partner strategy discussions with executive leadership. What You Bring * 3–5 years of B2B SaaS marketing experience. * 2–3 years of experience in partner or channel marketing. * Proven success owning and executing pipeline-generating marketing initiatives. * Experience working with telematics, compliance, transportation, logistics, or supply chain technology ecosystems strongly preferred. * Expertise with Salesforce and partner marketing platforms (ZiftOne experience preferred). * Strong analytical, communication, and cross-functional collaboration skills. * Ability to balance strategic planning with hands-on execution.