Requirements<\/h3>
Program\nManager \u2013 Marketing<\/span><\/b>
<\/p>Location:<\/span><\/b> India
Function:<\/b> Marketing
Reports to:<\/b> Director \u2013 Marketing<\/span><\/p>Role\nOverview<\/span><\/b>
<\/p>The Program Manager \u2013\nMarketing supports and executes GTM initiatives across Skilling programs in India.\nThe role is centred on partner\-led marketing, working closely with institutions\nand ecosystem partners, managing marketing and PR agencies, and driving social\nmedia and event\-based activations to support platform growth.<\/span>
<\/p>This is a hands\-on role for\na marketing professional who brings strong execution discipline, partner\ncoordination experience, and comfort operating across multiple channels and\nstakeholders.<\/span>
<\/p>Key\nResponsibilities<\/span><\/b>
<\/p>Campaign & Partner\nMarketing Execution<\/span><\/b>
<\/p>- Execute GTM initiatives\n through institutional and ecosystem partners including universities,\n training centers, associations, and government programs<\/span>
<\/li>- Act as the owner and expert\n for through\-partner marketing, enabling partners with playbooks, assets,\n and localized campaigns<\/span>
<\/li>- Manage partner timelines,\n commitments, follow\-ups, and execution quality across programs<\/span>
<\/li><\/ul>Social Media & Events<\/span><\/b>
<\/p>- Plan and execute\n program\-led social media initiatives aligned to GTM priorities in India\n along with the Digital Marketing team<\/span>
<\/li>- Drive event\-based marketing\n including webinars, orientation sessions, workshops, roadshows, and\n ecosystem events in collaboration with partners and field teams<\/span>
<\/li>- Track performance of social\n and event channels and optimize based on outcomes<\/span>
<\/li><\/ul>Platform Growth &\nOperations<\/span><\/b>
<\/p>- Support user onboarding,\n activation, and engagement journeys through partner channels and CRM\-led\n communication (email, WhatsApp, in\-platform)<\/span>
<\/li>- Collaborate with product,\n growth, and triage teams to track conversions and funnel movement<\/span>
<\/li>- Maintain structured\n trackers and prepare weekly and monthly MIS reports covering campaigns,\n partners, agencies, social, events, and PR performance<\/span>
<\/li><\/ul>Content & Collateral<\/span><\/b>
<\/p>- Coordinate development of\n localized marketing assets including partner kits, decks, brochures,\n landing pages, social creatives, and event collateral.<\/span>
<\/li>- Ensure brand consistency\n across partner, agency, and media\-facing communication<\/span>
<\/li><\/ul>Skills\n& Experience<\/span><\/b>
<\/p>- 3\-6 years of experience in\n marketing, program management, or GTM execution roles<\/span>
<\/li>- Background in EdTech,\n skilling, or entrepreneurship ecosystems is a strong advantage<\/span>
<\/li>- Strong project management\n and stakeholder coordination skills<\/span>
<\/li>- Comfortable with CRM\n workflows, UTMs, dashboards, and performance reporting<\/span>
<\/li><\/ul> <\/span>
<\/p>
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