Performance Marketer - Webimax
What we want:<\/u><\/b>
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We are seeking a high\-performance marketer with proven experience in B2B lead generation for the North America market. The role focuses on driving qualified leads (MQL → SQL) with lead generation agency background and strong ownership of pipeline and revenue outcomes.<\/span>
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Who we are:<\/u><\/b><\/span>
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Vertoz (NSEI: VERTOZ), an AI\-powered MadTech and CloudTech Platform offering Digital Advertising, Marketing and Monetization (MadTech) & Digital Identity, and Cloud Infrastructure (CloudTech) caters to Businesses, Digital Marketers, Advertising Agencies, Digital Publishers, Cloud Providers, and Technology companies. For more details, please visit our website here<\/span><\/span><\/span><\/span><\/a>.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>.<\/span>
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Webimax:<\/u><\/b><\/span>
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A leader in digital marketing, WebiMax provides Search Engine Optimization (SEO), Paid Search, Social Media, Website Design & Development, Reputation Management, Lead Generation and Consulting services for hundreds of clients in dozens of industries all over the world.<\/span>
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What you will do:<\/u><\/b><\/span>
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\u2022Paid Campaign Management:<\/u><\/b><\/span>
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Plan, execute, and scale campaigns across Google Ads (Search, Display, YouTube) Meta (Facebook, Instagram) LinkedIn Ads (critical for B2B) TikTok, X (Twitter) and Bing.<\/span>
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Focus on Lead generation campaigns, Conversion optimization, Funnel\-based targeting.<\/span>
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\u2022B2B Lead Generation (Core):<\/u><\/b><\/span>
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Generate qualified leads for North America markets<\/span>
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Target: CMOs, Demand Gen Heads Founders, CEOs Industry verticals (Legal, SMBs, SaaS, Home Services, etc.)<\/span>
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Optimize for: Cost per SQL (not just CPL) Lead quality & conversion<\/span>
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\u2022Campaign Optimization:<\/u><\/b><\/span>
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A/B test: Ad creatives, Messaging, Landing pages and Audience segments.<\/span>
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Improve: CPL, CAC, ROAS Conversion rates<\/span>
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Manage tracking: Pixels, events, attribution<\/span>
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\u2022Analytics & Reporting:<\/u><\/b><\/span>
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Track performance using Google Analytics, Ad platform dashboards, CRM integrations<\/span>
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Report on Leads generated, SQL conversion, ROI / pipeline contribution<\/span>
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\u2022Budget & Scale:<\/u><\/b><\/span>
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Manage and allocate budgets efficiently<\/span>
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Scale winning campaigns aggressively<\/span>
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Maintain cost efficiency while improving quality<\/span>
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\u2022Collaboration:<\/u><\/b><\/span>
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Work with Content team (landing pages, messaging) Design team (creatives) Sales/BD team (lead quality feedback)<\/span>
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\u2022Innovation & Growth:<\/u><\/b><\/span>
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Experiment with New ad formats new channels (CTV, DOOH integration) Identify new opportunities for pipeline growth<\/span>
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Requirements<\/h3>
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Requirements<\/h3>\u20224\u20137 years experience in performance marketing.
<\/span><\/span><\/div>\u2022Mandatory: Experience in B2B lead generation for North America.<\/span>
<\/span><\/span><\/div>\u2022Background in lead generation agency preferred.<\/span>
<\/span><\/span><\/div>\u2022Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, TikTok , bing Ads.<\/span>
<\/span><\/span><\/div>\u2022Experience with: Conversion tracking, attribution models CRM + marketing automation tools.<\/span>
<\/span><\/span><\/div>\u2022Strong understanding of B2B funnels Lead qualification (MQL → SQL) ROI\-driven marketing.<\/span>
<\/span><\/span><\/div>\u2022Optimize campaigns for revenue outcomes, not just traffic.<\/span><\/span>
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Benefits<\/h3>\u2022No dress codes
<\/div>\u20225 days working
<\/div>\u202224 Annual Leaves
<\/div>\u2022International Presence
<\/div>\u2022Celebrations
<\/div>\u2022Team outings
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\u2022Mandatory: Experience in B2B lead generation for North America.<\/span>
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\u2022Background in lead generation agency preferred.<\/span>
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\u2022Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, TikTok , bing Ads.<\/span>
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\u2022Experience with: Conversion tracking, attribution models CRM + marketing automation tools.<\/span>
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\u2022Strong understanding of B2B funnels Lead qualification (MQL → SQL) ROI\-driven marketing.<\/span>
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\u2022Optimize campaigns for revenue outcomes, not just traffic.<\/span><\/span>
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Benefits<\/h3>
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Benefits<\/h3>\u2022No dress codes
<\/div>\u20225 days working
<\/div>\u202224 Annual Leaves
<\/div>\u2022International Presence
<\/div>\u2022Celebrations
<\/div>\u2022Team outings
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\u20225 days working
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\u202224 Annual Leaves
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\u2022International Presence
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\u2022Celebrations
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\u2022Team outings
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