WWF\-India,\none of the country\u2019s largest conservation organizations working on wildlife and\nnature conservation, is seeking a <\/span><\/span>Performance\nMarketing Associate<\/span><\/span><\/b> to support its digital fundraising efforts through paid\nchannels. The role will report to the Manager \u2013 Digital Marketing and\nFundraising and will support the execution and operational management of paid\ndigital fundraising campaigns across Meta Ads, Google Ads, and other relevant\nplatforms. This is an execution\-focused role offering strong learning and\ngrowth opportunities in performance marketing and digital fundraising.<\/span><\/span><\/span><\/span>
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<\/span><\/span>Job Profile:<\/span><\/span><\/span><\/span><\/b>
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<\/p>- Digital\nFundraising (DFR)<\/span><\/span><\/span><\/b>: Support donor\nacquisition efforts through paid digital campaigns by optimizing for\nconversions across donation journeys and aligning campaign execution with key\nfundraising metrics such as cost per donation and donor acquisition efficiency.<\/span><\/span><\/span><\/span>
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<\/span><\/span><\/span><\/div>- Campaign\nExecution & Monitoring<\/span><\/span><\/span><\/b>: Execute,\nmonitor, and support optimization of paid media campaigns (SEM, social,\ndisplay) in alignment with digital fundraising objectives and defined\nperformance goals.<\/span><\/span><\/span><\/span>
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<\/span><\/span><\/span><\/div>- Reporting & Performance Tracking<\/span><\/span><\/span><\/b>: Maintain campaign dashboards and prepare regular reports\nhighlighting key campaign metrics, trends, and observations to support campaign\ndecision\-making.<\/span><\/span><\/span><\/span>
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<\/span><\/span><\/span><\/div>- A/B Testing\nSupport<\/span><\/span><\/span><\/b>: Implement and monitor A/B tests\nacross creatives, ad copy, and landing pages to support campaign optimization\nand improve conversion performance.<\/span><\/span><\/span><\/span>
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<\/span><\/span><\/span><\/div>- Budget Tracking<\/span><\/span><\/span><\/b>: Support campaign budget tracking and spend monitoring across\nplatforms to ensure timely pacing and efficient utilization.<\/span><\/span><\/span><\/span>
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<\/span><\/span><\/span><\/div>- Campaign Setup<\/span><\/span><\/span><\/b>: Implement\ncampaign structures, audience targeting, including retargeting cohorts, and\nbudget allocation in line with defined strategies.<\/span><\/span><\/span><\/span>
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<\/span><\/span><\/span><\/div>- Collaboration<\/span><\/span><\/span><\/b>: Work closely with internal teams and external partners/agencies\nto coordinate creative assets and support effective campaign execution.<\/span><\/span><\/span><\/span>
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<\/span><\/span><\/span><\/div>- Market &\nAudience Research<\/span><\/span><\/span><\/b>: Support\naudience research and stay updated on platform tools, trends, and best\npractices relevant to digital fundraising campaigns.<\/span><\/span><\/span><\/span>
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<\/span><\/span><\/span><\/div>- Conversion & Content Support<\/span><\/span><\/span><\/b>:\nSupport the execution of email campaigns and user journeys; assist with updates\nto landing pages and campaign flows; ensure messaging aligns with campaign\nobjectives.<\/span><\/span><\/span><\/span>
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<\/span><\/span><\/span><\/div>- Additional Responsibilities<\/span><\/span><\/span><\/b>:\nSupport other Digital Fundraising (DFR) initiatives and related activities as\nmay be required from time to time.<\/span><\/span><\/span>
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Requirements<\/h3>
Qualifications & Experience Required:<\/span><\/span><\/b>
<\/span><\/p>1.<\/span> <\/span><\/span><\/span>Graduate/Postgraduate in Marketing,\nCommunications, or related field<\/span><\/span>
<\/span><\/p>2.<\/span> <\/span><\/span><\/span>Minimum 2 years of relevant experience\nin performance marketing, digital marketing, or paid media<\/span><\/span>
<\/span><\/p>3.<\/span> <\/span><\/span><\/span>Hands\-on experience in setting up and\nmanaging campaigns on Meta Ads and/or Google Ads, with a focus on driving\nconversions and optimizing performance metrics (e.g., CPC, CTR, CPA)<\/span><\/span>
<\/span><\/p>Desired Skills and Abilities:<\/span><\/span><\/b>
<\/span><\/p>·<\/span> <\/span><\/span><\/span><\/span>Hands\-on working knowledge of<\/span><\/span>
<\/span><\/p>o<\/span> <\/span><\/span><\/span><\/span>paid media platforms (Meta Ads, Google Ads)<\/span><\/span>
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