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Confluencr

Performance Marketing- Manager(D2C)

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Job Description
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The Performance Marketing Manager role is designed for a highly strategic, growth\-driven marketer with deep expertise in scaling eCommerce and D2C brands. This role requires mastery over Meta and Google Ads, strong analytical and leadership abilities, and a proven track record of driving high\-impact performance campaigns. The individual will lead large brand accounts, own strategy end\-to\-end, manage a team, and ensure sustainable and profitable growth across digital channels.<\/span>
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Key Responsibilities<\/span>
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1. Strategic Leadership<\/span>
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● Develop full\-funnel growth strategies for eCommerce and D2C brands across Meta, Google, and supporting channels.<\/span>
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● Build quarterly/annual growth roadmaps, aligning on budgets, funnels, and scaling milestones.<\/span>
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● Identify opportunities for scale, efficiency, and experimental growth across platforms.<\/span>
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● Provide strategic direction for creative messaging, hooks, and content required for scaling brands.<\/span>
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2. Performance Management & Optimization<\/span>
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● Oversee and guide the execution of high\-budget campaigns across Search, Shopping, Display, Video, and Paid Social.<\/span>
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● Conduct deep performance audits to identify bottlenecks and implement optimization frameworks.<\/span>
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● Lead large\-scale A/B testing across creatives, placements, audiences, and landing pages.<\/span>
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● Own ROAS, CAC, and revenue targets while ensuring cost efficiency and sustainable scaling.<\/span>
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3. Analytics, Forecasting & Insights<\/span>
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● Build advanced performance dashboards and insight\-driven monthly/quarterly review decks.<\/span>
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● Interpret complex data to drive actionable strategies and next\-step recommendations.<\/span>
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● Manage forecasting, budget allocation, pacing, and scenario planning.<\/span>
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● Ensure strong tracking hygiene through GA4, UTMs, tag setups, and attribution modeling.<\/span>
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4. Client Leadership & Business Ownership<\/span>
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● Act as the strategic partner for key D2C clients\u2014representing Intent Farm\u2019s expertise.<\/span>
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● Lead performance review calls, present insights, set expectations, and drive decision\-making.<\/span>
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● Build long\-term relationships based on transparency, growth, and data\-driven recommendations.<\/span>
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● Consult clients on multi\-channel marketing strategies beyond paid ads (CRO, retention, CRM, landing pages, creative direction).<\/span>
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5. Team Management & Mentorship<\/span>
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● Lead and mentor a team of performance marketers and associates.<\/span>
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● Define processes, optimization checklists, creative testing frameworks, and best practices.<\/span>
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● Conduct skill assessments, training sessions, and growth plans for team members.<\/span>
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● Ensure high\-quality delivery, timely execution, and smooth cross\-team collaboration.<\/span>
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Requirements<\/span>
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● 5\u20138 years of hands\-on experience in performance marketing, with strong eCommerce/D2C experience.<\/span>
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● Deep expertise in Meta Ads Manager and Google Ads, especially Search + Shopping + Paid Social.<\/span>
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● Proven experience in scaling D2C brands from early\-stage to multi\-crore monthly revenue.<\/span>
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● Strong analytical acumen with proficiency in GA4, Looker Studio, and advanced Excel/Sheets.<\/span>
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● Expertise in funnel optimization, CRO, remarketing frameworks, and landing page performance.<\/span>
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● Ability to build and present high\-level strategic plans and performance reviews.<\/span>
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● Strong leadership skills with experience managing and growing high\-performing teams.<\/span>
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● Excellent communication, client management, and decision\-making abilities.<\/span>
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● Experience managing multiple accounts with high budgets in a fast\-paced agency environment.<\/span>
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Good to Have<\/span>
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● Experience with Shopify, landing page tools, or CRO testing platforms.<\/span>
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● Knowledge of automation tools, scripts, or rule\-based optimization.<\/span>
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● Exposure to influencer + paid media synergy strategies.<\/span>
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● Ability to contribute to agency growth through process creation and innovation.<\/span>
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Benefits<\/h3>
Why should you join us?<\/span><\/span><\/b>
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In case you value the opportunity to work on real & challenging Marketing problems<\/span><\/span>
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In case you value high involvement from founders and learning from them<\/span><\/span>
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In case you value having the autonomy to do things your way and not have to worry about experimental failures<\/span><\/span>
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In case you care about working alongside genuine, honest peers who will have your back, no matter what<\/span><\/span>
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In case you value contributing to the organization beyond your call of duty and getting handsomely remunerated for the extra effort<\/span><\/span>
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In case you believe in always learning and want an environment which will invest in your long\-term growth<\/span><\/span>
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In case you want to work on the cutting edge of marketing problems using the latest tools and strategies<\/span><\/span>
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In case you are looking for a long\-term place where you can grow with the company<\/span><\/span>
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Why shouldn't you join us?<\/span><\/span><\/b>
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In case you are looking for a product company, we aren\u2019t one<\/span><\/span>
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In case you are looking for a very structured corporate environment where roles are rigid and limited \u2014 we operate as a nimble, bootstrapped company<\/span><\/span>
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In case you are looking for the top bracket pay in the industry \u2014 we may not be the right fit<\/span><\/span>
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Perks :<\/span><\/span><\/b>
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\- Comprehensive health coverage, including medical and accidental insurance<\/span><\/span>
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\- Complimentary gourmet meals at the office with daily breakfast, lunch, and evening snacks<\/span><\/span>
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\- Continuous learning & development with sponsored courses, certifications and weekly training program<\/span><\/span>
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\- A collaborative, high\-energy team culture that values creativity and innovation<\/span><\/span>
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\- High ownership, autonomy, and the freedom to bring your ideas to life<\/span><\/span>
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Team outings, offsites, and engaging workplace experiences<\/span><\/span>
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Working Days:<\/span><\/span><\/b> <\/span><\/span><\/span>Monday to Friday (Onsite) + Saturday Half Day (WFH)<\/span><\/span>
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Location:<\/span><\/span><\/b> <\/span><\/span><\/span>Bommanahalli, Bangalore.<\/span><\/span>
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