Performance Marketing Manager
Job Description: Performance Marketing Manager (Paid Media)
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Location:<\/b> Delhi Employment Type:<\/b> Full\-Time Experience:<\/b> 5\u20138 Years (B2B Lead Gen & High\-Ticket Sales Focus)
<\/p>About Symbroj Group<\/b>
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Symbroj is a diversified conglomerate driving innovation across three distinct sectors. We operate at the intersection of creative media services and critical green energy infrastructure:
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Symbroj Media:<\/b> A premier service provider in PR, Publication, and Exhibition/Conference promotion.
<\/p><\/li>Symbroj Solar:<\/b> A leading EPC player specializing in Commercial & Residential Solar Rooftop solutions.
<\/p><\/li>Symbroj Cleantech:<\/b> A pioneer in Green Energy, focusing on Hydrogen Plant EPC solutions.
<\/p><\/li><\/ul>The Role<\/b>
<\/h3>We are seeking a data\-obsessed Performance Marketing Manager<\/b> to own the paid media strategy for our diverse portfolio. You will not just be "running ads"; you will be engineering lead pipelines for intangible services (PR) and high\-value technical projects (Solar/Hydrogen).
<\/p>You will manage substantial budgets across Google, LinkedIn, and Meta<\/b>, ensuring that every rupee spent contributes to a measurable pipeline of Sales Qualified Leads (SQLs).
<\/p>Key Responsibilities<\/b>
<\/h3>1. Google Ads (Search & Display)<\/b>
<\/h4>For Solar EPC:<\/b> Architect high\-intent Search campaigns targeting keywords like "Industrial Solar Installation," "CAPEX Solar Model," and "Rooftop Solar Subsidy."
<\/p><\/li>For Media Services:<\/b> Capture demand from corporate event managers seeking "PR Agencies" and "Exhibition Management Services."
<\/p><\/li>Technical:<\/b> Manage negative keyword lists aggressively to reduce waste and utilize geo\-fencing for localized solar campaigns.
<\/p><\/li><\/ul>2. LinkedIn Ads (ABM & B2B Precision)<\/b>
<\/h4>For Hydrogen (Cleantech):<\/b> Execute Account\-Based Marketing (ABM) campaigns targeting specific decision\-makers (CXOs, Plant Heads) in Heavy Industries (Steel, Cement, Chemical).
<\/p><\/li>Strategy:<\/b> Utilize Lead Gen Forms<\/b> to reduce friction and Sponsored InMail<\/b> to bypass gatekeepers.
<\/p><\/li><\/ul>3. Facebook/Meta Ads (Retargeting & B2C)<\/b>
<\/h4>For Solar:<\/b> Deploy visual lead\-gen ads targeting residential homeowners and SME owners interested in energy cost reduction.
<\/p><\/li>For Events:<\/b> Run "Event Response" and "Ticket Sales" campaigns for Symbroj Media\u2019s exhibitions to maximize footfall.
<\/p><\/li>Retargeting:<\/b> Implement Meta Pixel strategies to nurture visitors who viewed our technical case studies but did not inquire.
<\/p><\/li><\/ul>4. Analytics & CRM Integration<\/b>
<\/h4>Tracking:<\/b> Set up end\-to\-end conversion tracking using Google Tag Manager (GTM)<\/b> and GA4<\/b>.
<\/p><\/li>Lead Quality Loop:<\/b> Work closely with the Sales team to review lead quality in the CRM (e.g., Zoho/Salesforce) and adjust ad targeting based on which leads actually close.
<\/p><\/li>Reporting:<\/b> Deliver weekly reports on CPL (Cost Per Lead)<\/b>, ROAS<\/b>, and CAC (Customer Acquisition Cost)<\/b>.
<\/p><\/li><\/ul>5. Creative & Funnel Optimization<\/b>
<\/h4>Design high\-converting Landing Page structures (wireframes) to ensure ad relevance and high Quality Scores.
<\/p><\/li>A/B test ad creatives (e.g., Technical Datasheet vs. Client Testimonial) to optimize Click\-Through Rates (CTR).
<\/p><\/li><\/ul>Success Metrics (KPIs)<\/b>
<\/h3>Lead Volume & Quality:<\/b> Monthly volume of SQLs generated for Solar (Residential/Commercial) and Hydrogen inquiries.
<\/p><\/li>Cost Efficiency:<\/b> Maintaining CPL (Cost Per Lead) within defined targets for each vertical.
<\/p><\/li>ROAS:<\/b> Return on Ad Spend for exhibition ticket sales and media services.
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<\/div><\/span>Requirements<\/h3>
1. Professional Experience:<\/b>
<\/h3>3\u20136 Years<\/b> of hands\-on experience in Paid Media Buying<\/b> (PPC).
<\/p><\/li>Must have managed a monthly ad spend of at least \u20b92 Lakhs+<\/b>.
<\/p><\/li>B2B Experience is Non\-Negotiable:<\/b> You must have experience generating leads for services, real estate, education, or engineering sectors. (E\-commerce\-only experience is not suitable for this role).
<\/p><\/li><\/ul>2. Platform Mastery:<\/b>
<\/p>Google Ads (Expert Level):<\/b> Deep knowledge of Search Campaigns (Keywords, Match Types, Bidding Strategies) and Display/Discovery ads.
<\/p><\/li>LinkedIn Ads (Intermediate/Expert):<\/b> Ability to use LinkedIn Campaign Manager for Account\-Based Marketing (ABM) to target CXOs and decision\-makers for the Hydrogen/EPC division.
<\/p><\/li>Meta Ads (Facebook/Instagram):<\/b> Experience with Lead Gen Forms, Custom Audiences, and Retargeting strategies.
<\/p><\/li><\/ul>3. Technical & Analytical Skills:<\/b>
<\/p>Tracking & Attribution:<\/b> Proficiency in Google Analytics 4 (GA4)<\/b> and Google Tag Manager (GTM)<\/b>. You must know how to set up conversion events (e.g., tracking a "Download Brochure" button click).
<\/p><\/li>Excel/Google Sheets:<\/b> Advanced skills (Pivot tables, VLOOKUP) to analyze data and report on Cost Per Lead (CPL) and ROI.
<\/p><\/li>Landing Page Optimization:<\/b> Understanding of what makes a landing page convert. Ability to suggest changes to the design team to improve Quality Scores.
<\/p><\/li><\/ul>4. Industry Aptitude:<\/b>
<\/p>Ability to understand and market Technical Products<\/b>. You don't need to be an engineer, but you must be able to write ad copy that appeals to a factory owner looking for a Solar Plant or a Hydrogen setup.
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<\/div>Preferred Qualifications (Nice\-to\-Haves)<\/b>
<\/h3>Certifications:<\/b> Google Ads Search/Display Certification or Meta Media Buying Professional.
<\/p><\/li>CRM Knowledge:<\/b> Experience using HubSpot, Salesforce, or Zoho<\/b> to track lead status after the click.
<\/p><\/li>Copywriting:<\/b> Ability to write your own ad headlines and descriptions without relying on a content writer for every small change.
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<\/div>Soft Skills (The "Symbroj Fit")<\/b>
<\/h3>Budget Integrity:<\/b> We need someone who treats the company's ad budget like their own money\u2014optimizing constantly to reduce waste.
<\/p><\/li>Agility:<\/b> Ability to switch mindsets quickly (e.g., spending the morning optimizing a Solar campaign for homeowners and the afternoon planning a PR campaign for corporate clients).
<\/p><\/li>Data Storytelling:<\/b> Ability to explain complex data to management in simple terms (e.g., "We spent \u20b910k, got 5 leads, and here is why that is good/bad").
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<\/div><\/span>Benefits<\/h3>
What\u2019s In It For You? (Why Join Symbroj?)<\/b>
<\/p>At Symbroj, we don't just offer a job; we offer a launchpad for your career<\/b>. Because we operate in three different industries, you will learn more in one year here than you would in three years at a standard agency.
<\/p>Triple Industry Exposure:<\/b> You won't just learn marketing; you will learn how to market Services<\/b> (Media/PR), Consumer Tech<\/b> (Solar), and Deep Tech<\/b> (Hydrogen). This diversity will make your resume stand out instantly in the future.
<\/p><\/li>Future\-Proof Your Career:<\/b> Gain hands\-on experience in the Green Energy & Sustainability<\/b> sector\u2014the fastest\-growing industry in the world right now.
<\/p><\/li>Direct Mentorship:<\/b> Unlike big MNCs where you are just a number, here you will work directly with the Managing Director and Senior Leadership<\/b>. You will see how business decisions are made up close.
<\/p><\/li>Full Ownership:<\/b> You will not be micromanaged. You will have the creative freedom to design posts, write captions, and suggest new ideas for our social media growth.
<\/p><\/li>Skill Upgrading:<\/b> We encourage learning. You will get the chance to master tools like Canva Pro<\/b>, LinkedIn Campaign Manager<\/b>, and AI Marketing Tools<\/b> (ChatGPT/Jasper) on the job.
<\/p><\/li>Networking Opportunities:<\/b> Through our Media & Events division, you will get exposure to high\-level conferences, exhibitions, and industry leaders.
<\/p><\/li>Performance Recognition:<\/b> We believe in rewarding hard work. Consistent performance and lead generation can lead to appraisals and role upgrades.
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