PR Communications Intern
RESPONSIBILITIES
- Fully support research and brainstorming for existing projects and new business pitches,including competitor analysis, market landscape analysis, communication opportunities, tagline ideation, and IP/media/KOL suggestions.
- Assist in writing and distributing PR documents, including press releases, pitch letters, backgrounders, fact sheets, product review playbooks, speaker bios, newsletters, reports, and other communication materials.
- Create and maintain media/influencer lists for specific overseas markets (mainly in Southeast Asia), using influencer tools and leveraging relationships shared by team.
- Reach out and handle media / influencer inquiries based on projects, can proactively identify media/influencer opportunities in the target market when needed.
- Monitor media and social key data points via Meltwater and other tools, to identify and summarize trends or key coverage that affects the client’s business.
- Develop an understanding of the client’s business and conduct basic industry and market research to maintain a current knowledge base.
- Coordinate specific events and promotions for the client under the guidance of a supervisor.
- Assist in vendor / partner management relating to client business and ensure the quality of delivery under the guidance of a supervisor.
- Assist in account administration duties such as billing, shipping and other tasks assigned by the supervisor.
REQUIREMENTS
- Degree and/or post-graduate degree in Public Relations / Media / Journalism / Communication / Marketing / English or equivalent;
- Strong passion and basic knowledge in Communication and Public Relations is a must.
- Interest in consumer technology / gadgets / automobile / EV is a plus.
- Self-motivated, solution-driven, open-minded, strong interpersonal and teamwork skills and a proactive, can-do attitude.
- Language skills: Proficient in English, fluent in reading, writing, speaking, and listening.
- Able to communicate and collaborate daily with overseas foreign colleagues and other stakeholders (e.g. media & KOL) via email and necessary tools (e.g. WhatsApp, LINE, etc.)
- Excellent content development skills, especially writing. Design/ video editing is a plus.
- Strong research and analytical skills.
- Ability to multitask, prioritize and perform under tight deadlines.
- Computer skills: MS Office (Word, PPT, Excel, Outlook), GoogleDocs/Slides/Sheets/Forms/Drive, Tencent Meeting / Zoom / Teams.
- Ability to use AI related tools (GPT, Gemini, Midjourney, Meltwater, etc.) is a plus.