Introduction

Are you a seasoned PR and communications professional with a passion for cycling? Join our dynamic EMEA marketing team and help shape the voice of Shimano across Europe and beyond. Reporting to the EMEA Communications & Content Team Manager, you’ll lead strategic initiatives that elevate our brand presence in the global cycling community.

As Shimano Europe’s PR & Communications Manager, you’ll be the driving force behind our storytelling, media relations, and brand communications across a diverse portfolio of cycling products and services. You’ll build and nurture a strong network within the cycling media landscape, amplifying Shimano’s voice across consumer, lifestyle, and industry platforms.

The Challenge

• Develop and execute a strategic PR roadmap for Shimano.

• Translate that PR strategy into actionable plans tailored to road, gravel, MTB, and lifestyle cycling categories.

• Lead PR and communications initiatives aligned with Shimano’s business objectives.

• Collaborate with country teams across Europe to drive a cohesive, year-round PR calendar.

• Cultivate and expand relationships with international media outlets, opinion makers, and content creators.

• Manage product launches and press communications in coordination with our global office in Japan.

• Oversee media events such as product introductions and media camps.

• Monitor media coverage and respond with proactive or reactive communications as needed.

• Manage external PR and communications agencies.

• Lead crisis communications and reputation management efforts.

What are we looking for?

You’re not just a communications expert—you’re a storyteller, a connector, and a passionate cyclist. You:

• Live and breathe cycling and understand the nuances of road, gravel, MTB, and lifestyle segments.

• Have a natural instinct for storytelling and empathy for how audiences think and feel.

• Thrive in dynamic environments and can adapt quickly when engaging with media.

• Embrace ambiguity and approach challenges with curiosity and creativity.

• Are proactive, flexible, and resilient under pressure.

• Build strong relationships across teams and with external partners.

• Work independently while contributing to a collaborative team culture.

What You Bring

• Bachelor’s or master’s degree in communications, journalism, marketing, or related field.

• 4–6+ years of experience in PR and communications, ideally with a background in cycling.

• Native-level English proficiency with exceptional writing and editorial skills.

• Proven experience in media relations and brand storytelling.

• Deep familiarity with cycling culture and industry trends.

• Strong grasp of offline media and events and digital media channels.

• Willingness and ability to travel internationally.

What do we have to offer?

Shimano and its subsidiaries offer a pleasant, informal working environment with colleagues who work well together, and are proud to work for Shimano. Next to good working conditions, Shimano offers you the opportunity to work in a responsible and challenging position within a dynamic, international and ambitious environment. Together we want to win therefore we have a strong focus on team achievement.

How to get in touch!

If you have any questions regarding this vacancy please get in touch with:

taniya.nayyar@shimano-eu.com