PR & Partnerships Manager

Job Description

Wouldn’t you love to shape how one of the world's most iconic brands influences trust and cultural relevance across the Middle East and Africa (MEA)?
We are looking for a Public Relations & Partnerships Manager with a flair for brand communication, storytelling, and brand guardianship with established relationships currently in place with local government, media entities, and ideally IP owners in the UAE and Saudi Arabia.

Core Responsibilities
• Define and deliver the short- and long-term PR strategy for MEA focused on reputation, influence, and earned media impact
• Build and maintain strong relationships with government entities, IP owners, cultural institutions, and strategic brand collaborators (gaming / automotive / entertainment) across UAE, Saudi, and the wider MEA region
• Identify and unlock high-impact storytelling opportunities that elevate brand relevance across diverse audiences
• Lead the local PR plan execution in partnership with the external PR Agencies managing projects across key geographies, that establish and deliver metrics
• Own the 'After Action Review' process and provide analytics that support performance metrics
• Actively collaborate with the Global Communications Team across channels and touchpoints
• Be an active sparring partner to the MEA Leadership Team as well as global Corporate Communications team cascading critical internal communications within the MEA Business Unit.
• Coordinate with the Brand and Media team on PR calendar planning and execution across various media channels

Play your part in our team succeeding!

Sitting in a wonderful brand within our Dubai based team consisting of different functions (Brand, Shopper, Media) this role will be key to how we communicate a clear tone of voice for the LEGO® brand across different PR and partnership channels building lasting relationships with customers and shoppers across the Middle East & Africa that engage and inspire audiences and put outstanding toys into the hands of happy children.

Do you have what it takes?
• In-depth experience in Public Relations in an international consumer goods company or a large local company in UAE
• Established and current working relationships with local governmental institutions and media in UAE (advantage: same in Saudi Arabia).
• Experience with coordination of a diverse panel of both internal and external partners, leading cross functional projects and setting clear expectations, adapting to setbacks and challenges and through convincing communication and informal leadership forges a clear pathway to success.
• Able to work independently within a high level of uncertainty, change, and ambiguity.
• Strong business proficiency in English both written and spoken is crucial (advantage: fluency in Arabic).

• Work independently with advanced knowledge, tasks are assigned with limited or no explanation

• Handle conflicts in negotiation with some guidance

• May manage ad-hoc projects or processes with support from senior colleagues

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.