Product Marketing Lead

We're looking for a Product Marketing Lead to own positioning, proof, and sales enablement at GetWhy. You will work directly with the SVP of Marketing to scale the business through its next stage of growth by building the layer that converts demand into closed-won pipeline. You are the person who decides how GetWhy shows up in a buyer's evaluation: comparison pages, case studies with business outcomes, battle cards, sales decks, ROI calculators, the product narrative. Success in this role means our buyers see the difference before they take a meeting — and our sales team has the proof they need to close.

Who are we?

GetWhy is the enterprise qualitative insights capability partner for companies that want to truly understand people, not just measure them. Powered by embedded AI and rooted in human empathy, we help global organizations bring customers closer to every decision they make.

By combining deep human understanding with scalable, mechanized AI, we enable insights leaders to embed empathy directly into their companies' workflows, strategies, and go-to-market decisions. This is not AI for research's sake. It's AI for human insight, designed to operate at enterprise scale.

For more than a decade, we've worked to bridge the gap between companies and consumers, ensuring real human experiences inform innovation, brand, and growth. Our short-term goal is to do this by owning the premium, strategic space of embedded AI for human insight — partnering with global enterprises across consumer-led categories to build understanding as a durable capability, not a one-off project.

GetWhy is a fast-growing, global scale-up headquartered in Nordhavn, trusted by leading brands including eBay, Pandora, Coca-Cola, IKEA and Arla. To fuel our journey, we raised a $34.5M Series A investment from PeakSpan Capital in 2024, making it one of Denmark’s largest Series A rounds to date. At our core, we believe the future belongs to companies that don't just have more data, but more understanding. That's what we help them gain.

What does the work consist of?

Positioning and category strategy

• Own how GetWhy is described, positioned against the leading qualitative research agencies and the emerging AI-research alternatives.
• Write the message house. Decide what GetWhy stands for. Evolve the category language as the market matures.

The proof layer

• Build deep case studies with business outcomes that buyers want in PowerPoint before they buy.
• Create comparison pages buyers searching alternatives can actually find.
• Develop ROI calculators, customer video testimonials, and annual category reports.

Sales enablement

• Battle cards for every competitor that matters. Pitch decks for every segment that matters.
• Objection handling for every blocker that recurs.
• The how-to-buy narrative that closes the conversion gap.

Named-account positioning

• Partner with Demand Generation to build account-specific landing pages for the largest enterprise accounts.
• Mine sales call data for the exact language those accounts use, and turn warm enterprise interest into closed enterprise revenue.

Product narrative and upsell

• Own the narrative that makes GetWhy's differentiated capabilities visible to existing customers and turns them into expansion revenue.

Customer marketing

• Sit at the intersection of customer success, sales, and marketing — extracting case studies, testimonials, references, and the win patterns that fuel everything else.

What qualifications will make you succeed in this role?

We are looking for a product marketer who treats the discipline as a revenue function, not a deck-design function. Someone who's built positioning, proof, and competitive layers from scratch — and wants to do it again, at a company that genuinely has something different to say.

What we expect

• 7+ years in B2B SaaS product marketing, ideally with experience selling into enterprise FMCG, CPG, or consumer insights leaders.
• A track record of building positioning, competitive, and proof layers from scratch — not running motions someone else built.
• Comfort working closely with sales. You see product marketing as a revenue function.
• Sharp writing. You can take a complex product and explain it in a sentence a CFO would forward to a CMO.
• Experience working with senior founders and CMOs on category-defining content. Confidence to push back on internal narratives when they aren't sharp enough yet.
• Comfortable building and shipping in a Series A pace. You move fast, ship in days not quarters, and care about what gets used by sales — not what looks good in a slide.

What we offer

• A vibrant and international work environment with 70+ colleagues across 15+ nationalities.
• A scale-up company with the ambition and potential to become a global leader.
• An AI Qual product that is innovative and disrupting in the field of insights.
• The chance to work with some of the biggest consumer brands in the world.
• A newly renovated office in Nordhavn — winner of Building of the Year — with a stunning waterfront view, relaxation areas, free daily energizers, vitamin shots, snacks, drinks, access to shared fitness and spinning, and a healthy and flexible lunch.
• A full-time position with a starting date as soon as you can.
• ...and of course, a great team spirit!
  
  

How do I apply?

The only thing you have to do is click on the Easy Apply button and upload your resumé or LinkedIn profile. If we see a potential match, we will invite you in for a talk in our office to get to know you even better and to tell you more about our company, culture and the role.

So, what are you waiting for? Hit the apply button and let us take the first step in our journey together.