Head of Product Marketing (Cogentiq)

We are seeking an accomplished and strategic Head of Product Marketing to lead and own the marketing strategy across the entire Cogentiq product portfolio - including Cogentiq CX, Cogentiq I2C, Cogentiq AIW, and the Cogentiq platform. The ideal candidate will be a senior product marketing leader with a proven track record of driving enterprise product marketing at scale, building and leading high-performing teams, and shaping a compelling portfolio narrative across multiple AI-powered products. This role combines strategic vision with hands-on execution, connecting product strategy to revenue across positioning, go-to-market, sales enablement, and demand generation.

Responsibilities:

• Own and drive the product marketing strategy across the entire Cogentiq portfolio - Cogentiq CX, I2C, AIW, and the Cogentiq platform - ensuring each product has sharp, differentiated positioning while laddering up to one coherent company and platform narrative.

• Build, lead, and mentor the product marketing function, setting direction, priorities, and standards as the team and business scale.

• Craft compelling product positioning, messaging, and value propositions that resonate with enterprise personas and CXO-level buyers across each product line.

• Conduct in-depth market research, competitor analysis, and buyer insight across the contact center, conversational AI, agentic AI, and enterprise platform spaces, and translate findings into positioning and growth opportunities.

• Lead end-to-end go-to-market (GTM) strategy and execution for product launches and major releases across all products, including planning, cross-functional orchestration, and post-launch analysis.

• Collaborate with cross-functional teams (product, sales, customer success, and demand generation) to create engaging content - blog posts, whitepapers, case studies, webinars, and presentations - across the portfolio.

• Deliver story-driven content that showcases product value while addressing enterprise pain points such as automation ROI, operational efficiency, agent and workforce productivity, and customer experience outcomes.

• Develop the sales enablement toolkit - battle cards, pitch decks, training materials, demo narratives, and use-case libraries - to empower sales teams to win across products.

• Partner with demand generation to optimize lead acquisition and conversion, including account-based marketing and target-oriented, pipeline-driven campaigns.

• Utilize leading marketing platforms (e.g., HubSpot, Salesforce, Marketo, Google Analytics) for targeting, campaign execution, and analytics.

• Establish marketing performance metrics, measure and report on campaign and pipeline impact, and continuously improve ROI across the portfolio.

Experience & Skill Requirements:

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

• 15+ years of experience in B2B enterprise product marketing, including several years in a leadership or head-of-function capacity, ideally within SaaS, AI, CCaaS, or enterprise platform companies.

• Proven success owning product marketing for a multi-product portfolio or platform, balancing individual product positioning with a unified company narrative.

• Demonstrated experience building and leading product marketing teams and partnering at the executive level across product, sales, and marketing.

• Strong background marketing AI-powered, SaaS, Contact Center / CCaaS, or enterprise platform products to enterprise audiences and CXO buyers.

• Exceptional storytelling, communication, and executive presentation skills, with the ability to make complex AI products clear and compelling.

• Deep experience with account-based marketing, pipeline-driven campaigns, and webinars as demand and lead-quality drivers.

• Proficiency in leading marketing tools (e.g., HubSpot, Salesforce, Marketo, Google Analytics, or similar) and a data-driven approach to measuring impact.

• Experience leading global, enterprise-focused marketing efforts; familiarity with enterprise KPIs and buyer personas such as Chief Customer Officer, VP of Operations, and platform/technology decision-makers.