Program Manager, Creative (Global Brand Marketing)
We’re tonies®, makers of the Toniebox, an award-winning, screen-free audio system designed for little listeners ages three and up. We believe childhood should be a time filled with curiosity, wonder, and imagination – not spent staring at screens. Through audio stories and songs, the Toniebox offers a safe and playful way for children to experience the magic of narrative long before they can read the words on a page. With millions of Tonieboxes sold worldwide, we’re redefining storytime and offering families a better option when it comes to the entertainment they offer their kids. Our story is just getting started, and in 2021 we were proudly named one of Fast Company's World's Most Innovative Companies.
As we scale globally, we’re investing in bold, integrated brand campaigns that show up consistently across markets, channels, and touchpoints. That requires not just strong ideas, but exceptional execution at scale.
We’re looking for a Creative Program Manager to bring operational excellence to our global brand campaigns.
This is not a traditional project management role. You will act as the central operator across Brand, Creative, Growth Marketing, and local markets, owning the systems, processes, and rigor required to deliver high-quality work, efficiently and consistently. You will partner closely with Brand Managers, who define strategy and market needs, and ensure campaigns are executed flawlessly, on time, on budget, and at a high creative bar.
This role is critical to scaling our brand efforts globally. It requires someone who is detail-obsessed, highly proactive, and comfortable holding teams to a high standard.
End-to-End Campaign Execution
Drive execution of global brand campaigns across multiple markets and channels
Build and manage clear, realistic timelines, and hold teams accountable to them
Ensure every deliverable is on brief, on time, and meets a high quality bar
Identify risks early and proactively solve for them before they impact delivery
2. Creative Workflow & Approvals
Own the end-to-end creative development process (brief → concept → production → delivery)
Lead creative routing and approvals, ensuring feedback is clear, consolidated, and actionable
Run efficient creative reviews and leadership checkpoints
Maintain momentum with driving clear achievable deadlines and clear ownership.
3. Production & Delivery Excellence
Oversee production across internal teams and external agencies (shoot, edit, post)
Ensure assets are delivered accurately, on spec, and ready for deployment across channels and markets
Bring rigor and clarity to production planning, execution, and asset management
4. Global & Local Alignment
Act as the connective tissue between global brand and local markets
Ensure alignment on deliverables, timelines, and expectations
Enable Brand Managers to execute effectively by removing ambiguity and driving clarity
Bring structure to localization and transcreation workflows
5. Budget & Resource Management
Own tracking and management of campaign and production budgets
Ensure spend is aligned to scope and priorities
Drive accountability across agencies and internal teams on cost and efficiency
6. Process & Operational Rigor
Build and improve creative workflows, systems, and tools
Define clear ways of working across teams and markets
Eliminate inefficiencies and drive faster, better execution over time
Raise the bar for how campaigns are delivered at tonies
Extensive experience in creative program management, production, or campaign operations
Proven experience delivering integrated, multi-channel campaigns
Experience working across global markets and localization workflows
Operator Profile
Exceptional organizational skills whereby you bring structure to ambiguity
Strong production knowledge. You understand how great work actually gets made
Highly proactive. You don’t wait for problems, you anticipate and solve them
Detail-oriented to a fault, catching what others miss
Comfortable holding teams accountable, including senior stakeholders
Clear, concise communicator, especially when managing feedback and approvals