Regional Marketer

Job Title: <\/span><\/span><\/b>Regional Marketer
<\/span><\/span>Location: <\/span><\/span><\/b>Johannesburg,<\/span><\/span> <\/span><\/span><\/b>South Africa<\/span><\/span><\/span><\/p>

About the role<\/span><\/span><\/u><\/b><\/span> <\/span><\/span><\/span>
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We are seeking a highly creative, organized, and execution\-focused Regional Brand Marketer to drive brand visibility, engagement, and growth across South Africa. This role requires a strong storyteller who can translate business objectives into compelling campaigns across digital, traditional, and experiential marketing channels.<\/span><\/span><\/span>
<\/span><\/span>The ideal candidate combines exceptional content creation skills with strong project and vendor management capabilities, ensuring seamless execution of marketing initiatives across diverse markets and audiences.<\/span><\/span><\/span><\/p>

Key responsibilities:<\/span><\/span><\/u><\/b><\/span>
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1. Brand and content marketing<\/span><\/span><\/b><\/span> <\/span><\/span><\/span>
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• Develop and execute regional brand marketing campaigns aligned with business objectives.<\/span><\/span><\/span>
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• Create compelling content across multiple formats, including:<\/span><\/span><\/span>
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  • Social media posts and campaigns<\/span><\/span><\/span>
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  • Video concepts and scripts<\/span><\/span><\/span>
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  • Customer success stories and case studies<\/span><\/span><\/span>
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  • Event and webinar promotions<\/span><\/span><\/span>
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  • Internal communications<\/span><\/span><\/span>
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    • Write engaging copy for offline marketing assets, including:<\/span><\/span><\/span>
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      • Billboard and outdoor advertising<\/span><\/span><\/span>
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      • Radio advertisements<\/span><\/span><\/span>
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      • Print campaigns<\/span><\/span><\/span>
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      • Event branding and signage<\/span><\/span><\/span>
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        • Ensure brand consistency across all regional communications and touchpoints.<\/span><\/span><\/span>
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          2. Social media management<\/span><\/span><\/b><\/span> <\/span><\/span><\/span>
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          • Plan, manage, and execute regional social media strategies across multiple platforms.<\/span><\/span><\/span>
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          • Develop content calendars aligned with campaign objectives, product launches, and regional events.<\/span><\/span><\/span>
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          • Monitor performance metrics and optimize content based on audience engagement and insights.<\/span><\/span><\/span>
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          • Work closely with design and video teams to create impactful visual storytelling.<\/span><\/span><\/span>
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            3. Campaign execution<\/span><\/span><\/b><\/span> <\/span><\/span><\/span>
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            • Support end\-to\-end planning and execution of integrated marketing campaigns across digital and traditional channels.<\/span><\/span><\/span>
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            • Coordinate campaign assets, timelines, approvals, and stakeholder communications.<\/span><\/span><\/span>
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            • Collaborate with product, sales, partner, and regional teams to amplify campaign impact.<\/span><\/span><\/span>
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              4. Vendor and agency management<\/span><\/span><\/b><\/span> <\/span><\/span><\/span>
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              • Manage relationships with creative agencies, media partners, production houses, printers, event vendors, and freelancers.<\/span><\/span><\/span>
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              • Coordinate quotations, contracts, timelines, and deliverables.<\/span><\/span><\/span>
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              • Ensure projects are delivered on time, within budget, and to brand standards.<\/span><\/span><\/span>
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              • Evaluate vendor performance and identify opportunities for optimization and cost efficiency.<\/span><\/span><\/span>
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                5. Event and brand activations<\/span><\/span><\/b><\/span> <\/span><\/span><\/span>
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                • Prepare pre promotion event strategy<\/span><\/span><\/span>
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                • Develop and execute interactive brand activations across events<\/span><\/span><\/span>
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                • Promote event presence and participation via social media involving relevant stakeholders<\/span><\/span><\/span>
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                  6. Project and operations management<\/span><\/span><\/b><\/span> <\/span><\/span><\/span>
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                  • Maintain detailed project plans, content calendars, campaign trackers, and budgets.<\/span><\/span><\/span>
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                  • Manage multiple projects simultaneously while meeting deadlines across different markets.<\/span><\/span><\/span>
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                  • Ensure efficient coordination between internal stakeholders and external partners.<\/span><\/span><\/span>
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                  • Drive operational excellence through strong planning, organization, and attention to detail.<\/span><\/span><\/span>
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                    Requirements<\/span><\/span><\/u><\/b><\/span> <\/span><\/span><\/span>:<\/span><\/span><\/u><\/b><\/span>
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                    • Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.<\/span><\/span><\/span>
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                    • 2\-3 years of experience in brand marketing, content marketing, communications, or a related role.<\/span><\/span><\/span>
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                    • Exceptional writing and storytelling skills with experience creating content across digital and traditional channels.<\/span><\/span><\/span>
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                    • Proven experience writing video scripts, advertising copy, social media content, and campaign messaging.<\/span><\/span><\/span>
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                    • Strong understanding of social media platforms, content strategy, and audience engagement.<\/span><\/span><\/span>
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                    • Experience managing agencies, vendors, and marketing partners.<\/span><\/span><\/span>
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                    • Excellent project management and organizational skills with the ability to manage multiple priorities.<\/span><\/span><\/span>
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                    • Strong attention to detail and ability to work in a fast\-paced environment.<\/span><\/span><\/span>
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                    • Experience working across multiple countries or regions is highly desirable.<\/span><\/span><\/span>
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                    • Familiarity with marketing analytics and performance reporting is a plus.<\/span><\/span><\/span>
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