Regional Marketing Manager APAC (IFE)
Thales is a global technology leader trusted by governments, institutions, and enterprises to tackle their most demanding challenges. From quantum applications and artificial intelligence to cybersecurity and 6G innovation, our solutions empower critical decisions rooted in human intelligence. Operating at the forefront of aerospace and space, cybersecurity and digital identity, we’re driven by a mission to build a future we can all trust.
In Singapore, Thales has been a trusted partner since 1973, originally focused on aerospace activities in the Asia-Pacific region. With 2,000 employees across three local sites, we deliver cutting-edge solutions across aerospace (including air traffic management), defence and security, and digital identity and cybersecurity sectors. Together, we’re shaping the future by enabling customers to make pivotal decisions that safeguard communities and power progress.The Regional Marketing Manager (APAC) is responsible for translating global marketing strategy into actionable regional initiatives that drive growth, competitiveness, and customer engagement across the Asia Pacific airline market.
This role acts as the strategic bridge between regional customers and global Marketing teams, ensuring regional insights shape product positioning, segmentation, pricing strategy, and go-to-market execution for Thales IFE (In-Flight Entertainment) solutions.
Responsibilities:
- Lead regional insights/CMI, in contribution to global marketing and product strategy
- Monitor regional airline trends and competitive dynamics
- Capture regional airlines needs through direct engagement and market analysis
- Leverage regional digital analytics and usage data to understand passengers’ behaviors and engagement trends
- Deliver consolidated regional insights in bi-monthly reviews with Global CMI and Product Marketing teams
- Contribute to global segmentation, pricing, and product roadmap discussions with regional inputs
- Identify local partnership opportunities with Product Management
- Lead all regional marketing activities, in support of customer success pursuits
- Build and activate engagement plans with Customer Success for key priority target accounts/opportunities
- Partner with Customer Success to build TVO analyses
- Act as regional IFE product expert and primary liaison for Product Marketing
- Adapt global marketing materials and demos for regional pursuits
- Leverage regional market insights and data to shape regional narrative
- Conduct product presentations and pitches at regional industry events.
Requirements:
- Min. 5 years of experience in B2B marketing
- Strong digital acumen with good understanding of cloud technologies and SaaS models
- Experienced in the Aviation industry (airline, OEM or consulting)
- Flexibility to support calls with the Irvine-based team in the US.
- Able to travel across APAC region depending on key target customer locations (~30% frequency)
Other information:
- Working location: Changi
- Working hours: Monday - Friday, 9am - 6pm
At Thales, we’re committed to fostering a workplace where respect, trust, collaboration, and passion drive everything we do. Here, you’ll feel empowered to bring your best self, thrive in a supportive culture, and love the work you do. Join us, and be part of a team reimagining technology to create solutions that truly make a difference – for a safer, greener, and more inclusive world.