Regional Marketing Manager – USA (m/f/x)
osapiens has built a unicorn-status platform trusted by 2,500+ enterprise customers across 100+ countries. As Regional Marketing Manager for the USA, you will be the founding marketing voice for osapiens in one of our most strategically important expansion markets. This is a rare opportunity to build something from the ground up — establishing brand presence, generating early pipeline, and laying the operational foundation that will shape our US go-to-market motion for years to come.
This role sits at the intersection of entrepreneurial execution and global strategy. You will act as the first dedicated marketing resource in-market, translating global campaigns, positioning, and product priorities into regionally relevant programs while simultaneously building the local infrastructure — partner networks, customer references, event presence, and marketing processes — that a scaling US operation requires.
This is not a role for someone who needs a playbook handed to them. It is for a builder: commercially driven, strategically sharp, and energized by the challenge of creating impact in an undefined space.
Market Entry & Foundation Building
- Define and execute osapiens' initial US market entry marketing strategy, including brand positioning, ICP prioritization, and channel selection.
- Build the regional marketing infrastructure from scratch: processes, local vendor relationships, event presence, and content localization frameworks.
- Establish early customer references and proof points that accelerate market credibility in priority verticals.
- Develop a US-specific narrative that resonates with local buyer priorities — translating European leadership positioning into relevant, market-native messaging.
- Identify and activate high-potential partner and channel relationships to extend reach in the absence of an established brand footprint.
Regional Marketing Strategy & Planning
- Develop the annual and quarterly regional marketing plan aligned to global objectives and US revenue targets.
- Partner with US Sales leadership on territory planning, ICP prioritization, and account segmentation.
- Identify US-specific growth opportunities and adapt global initiatives to the local market context.
- Ensure alignment between regional activity and company-wide campaign themes and product priorities.
Pipeline Creation & Demand Execution
- Own regional marketing-sourced and marketing-influenced pipeline targets for the US market.
- Execute integrated, multi-channel programs across:
- Digital demand generation
- ABM and target account engagement
- Field events and executive roundtables
- Partner marketing initiatives
- Paid and performance campaigns
- Drive full-funnel coordination in partnership with Global Demand Generation.
Field Marketing & Market Activation
- Design and deliver impactful field programs (virtual and in-person) tied to clear pipeline outcomes.
- Build osapiens' event presence in key US industry forums, trade shows, and sustainability-focused conferences.
- Activate regional partner and channel marketing initiatives to expand reach and influence without relying on existing brand awareness.
- Ensure executive thought leadership presence in priority industries and events — positioning osapiens as a serious enterprise player from day one.
Regional Positioning & Feedback Loop
- Localize global messaging and proof points to increase resonance in the US market — adapting tone, regulatory context, and buyer language accordingly.
- Develop and elevate US-specific customer stories and early case studies to build social proof in-market.
- Provide structured market feedback to Product Marketing and Global Marketing teams — serving as the primary intelligence source for US buyer behavior.
- Monitor the competitive landscape and sustainability/compliance software trends within the US.
Performance & Budget Management
- Own regional marketing budget allocation and investment prioritization — with particular discipline given early-stage market investment.
- Track KPIs including:
- Marketing-sourced pipeline
- Conversion performance
- Campaign ROI
- Sales feedback on lead quality
- Sales feedback on lead quality
- Brand awareness and share of voice metrics
- Continuously optimize based on performance data and feed learnings back into the global marketing system.
- 8–12+ years of B2B SaaS marketing experience, ideally with exposure to compliance, ESG, supply chain, or enterprise software.
- Demonstrated experience in market entry or greenfield marketing — having built or scaled a regional marketing function from an early-stage starting point.
- Strong background in field marketing, regional demand generation, or integrated campaign leadership.
- Proven ability to drive pipeline growth within the US market, ideally in an environment with limited brand recognition.
- Experience working closely with enterprise Sales teams and aligning marketing investment to commercial outcomes.
- Entrepreneurial mindset — comfortable operating with ambiguity, making resource trade-offs, and building processes alongside executing programs.
- Commercially minded, performance-oriented, and confident presenting to senior stakeholders.
- Fluent English required; additional languages a plus given the global context of the role.
What Success Looks Like
In the first 6 months:
- A clear US market entry marketing plan is defined and in execution.
- Early pipeline contribution is visible and growing.
- Brand presence in at least 2–3 priority US verticals has been established.
- Key local vendor, partner, and event relationships are in place.
By year one:
- Consistent, measurable marketing-sourced pipeline contribution from the US.
- Strong Sales alignment and trust established with the US go-to-market team.
- US-specific customer references and proof points are in active use.
- A scalable regional marketing operating model is documented and repeatable.
- Measurable ROI on early regional program investment.
- A purpose-driven mission where you tackle complex sustainability challenges alongside global industry pioneers.
- Room for creativity through collaborative teamwork and an open communication culture.
- Flexibility and team bonding with our hybrid work options.
- Fuel for your growth journey, both personally and professionally.
- Sustainable mobility options, promoting eco-friendly commuting solutions.
- Fun team events and outings with our global teams.