Regional Sales Manager

Purpose:

We are seeking a driven and relationship-focused B2B Sales Manager to build, lead, coach, and develop a high-performing sales team focused on growing revenue, expanding market share, and developing long-term customer partnerships throughout the Kansas City metro area and surrounding region.

This leadership role oversees sales efforts related to compact construction equipment, including skid steers, compact track loaders, mini excavators, compact wheel loaders, attachments, and turf equipment sold to professional landscape companies. The role also provides leadership and direction for residential and turf sales professionals.

The ideal candidate has experience leading outside sales teams within equipment dealerships, construction, rental, industrial, or related industries and thrives in a fast-paced, customer-focused environment. This individual will be responsible for driving sales performance, identifying new business opportunities, managing key customer relationships, and delivering equipment solutions that improve customer productivity and profitability.

Responsibilities:

Leadership & Team Development

  • Build, lead, coach, and develop a high-performing sales team
  • Establish clear sales expectations, performance goals, and accountability standards
  • Provide ongoing mentorship, ride-alongs, and professional development opportunities for sales personnel
  • Foster a culture focused on customer service, teamwork, and continuous improvement
  • Assist in recruiting, onboarding, and training new sales team members

Sales & Business Development

  • Develop and execute strategic sales plans for compact construction and turf equipment within the assigned territory
  • Identify and pursue new business opportunities with contractors, builders, landscapers, municipalities, utilities, acreage owners, and industrial customers
  • Build and maintain strong customer relationships through regular site visits, networking, and consultative selling
  • Manage the full sales cycle, including prospecting, quoting, negotiation, financing coordination, and closing
  • Conduct product demonstrations and equipment walkarounds for customers and prospects
  • Collaborate with service, parts, rental, and operations teams to ensure exceptional customer support and satisfaction
  • Maintain accurate CRM records, sales forecasts, pipeline activity, and territory reporting
  • Attend trade shows, industry events, customer meetings, and networking functions to promote company products and services
  • Monitor market trends, competitive activity, and customer needs to identify growth opportunities
  • Meet or exceed monthly, quarterly, and annual sales objectives