Sales Account Manager – Live Goods
Bell Nursery is seeking an experienced Sales Account Manager responsible for developing and managing relationships with independent garden centers, retail nurseries, landscapers, and other horticultural customers within an assigned territory. This role drives sales growth by promoting the company's live goods portfolio with a primary emphasis on shrubs and trees. The ideal candidate combines horticultural knowledge with strong sales and account management skills to deliver exceptional customer service and profitable growth.
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Measures of Success and Key Responsibilities:
Account Management & Sales
- Manage and grow a portfolio of independent nursery and garden center accounts.
- Develop annual sales plans and revenue targets for assigned customers.
- Identify opportunities to increase market share and expand product placement.
- Conduct regular customer visits to review inventory needs, merchandising opportunities, and seasonal programs.
- Build long-term relationships with owners, buyers, and management teams.
- Negotiate pricing, promotions, and seasonal contracts within company guidelines.
Business Development
- Prospect and secure new independent nursery and landscape accounts.
- Introduce new plant varieties, programs, and product offerings.
- Monitor local market trends, competitor activity, and customer needs.
- Develop strategies to increase sales penetration within the territory.
Product & Inventory Management
- Collaborate with production, growing, and logistics teams to ensure product availability and customer satisfaction.
- Assist customers with forecasting and seasonal planning.
Customer Service
- Resolve customer concerns related to quality, delivery, availability, and service.
- Provide expert guidance on plant selection, merchandising, and retail performance.
- Ensure high levels of customer satisfaction and retention.
Industry Representation
- Represent the company at trade shows, industry events, and customer open houses.
- Stay current on horticultural trends, new plant introductions, and market developments.
- Serve as a trusted advisor to customers regarding plant performance and retail best practices.
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