Sales Director (UK)

Help make the world more hospitable

The hospitality industry is uniquely human, and it deserves technology that’s just as inspiring as the people behind it. At Mews, we’re transforming the industry with a platform that helps hotels run smarter, move faster and create better guest experiences.

You’ll work with smart, curious people who care deeply about what they do. You’ll have autonomy and the trust to make good decisions and move quickly. And you’ll enjoy a real sense of purpose as you see the impact of what we’re building.

If you’re motivated by ownership, curiosity and meaningful impact, and are driven to deliver consistent high performance, you’ll feel at home here.

About the role

Let's get into the specifics. It’s impossible to capture every nuance of a role – especially at a rapidly growing company like Mews – but if we had to distil it into a job description (which we do because this is a job description), it would be this:

As a Sales Director on our Mid-Market team, you won’t just be selling, you’ll be driving growth.

This is a senior individual contributor role - you’ll be responsible for developing and executing strategy, managing the sales pipeline, ensuring forecast accuracy, and closing high-impact deals. Your focus will include net-new customer acquisition, land-and-expand motions, and making data-driven decisions that keep our go-to-market engine running at full speed.

This is a high-impact, opportunity-rich role, perfect for someone who thrives in the fast-paced environment of a scaling company.

We’re looking for a sales professional who is:

  • Relentlessly driven – You have a strong internal drive to achieve results and go beyond targets, treating sales goals as your baseline, not your ceiling.
  • Strategic and data-focused – You think critically about your pipeline, leverage insights, and adjust your approach based on performance data.
  • A problem solver by nature – You identify obstacles early, adjust your strategy, and focus on solutions that keep deals moving forward.
  • Comfortable with change – You thrive in a fast-paced, high-growth environment where agility and adaptability are essential.
  • An expert at stakeholder engagement – You understand how to navigate multiple decision-makers, tailor messaging, and create alignment across personas.
  • Always learning and improving – You proactively seek knowledge, refine your sales techniques, and continuously optimise your approach.

✅ Your mission, should you choose to accept it:

At Mews, sales success is built on execution, discipline and adaptability. Here’s what a truly productive week might look like:

  • Owning your pipeline – proactively generating and progressing opportunities through outbound efforts, including attending events, collaborating with inbound and outbound teams, partnering with marketing and partnerships, and driving your own initiatives.
  • Hosting multiple prospect meetings, demos and product deep-dives, positioning Mews as the best solution for hoteliers.
  • Prospecting: 120+ targeted activities per week into Salesforce-segmented ICP (hotel groups, 3–25 properties).
  • Active opportunities: 8-10 quality and progressed opportunities in flight at any time.
  • Sales cycle: Roughly 6 months average from first touch to signature.
  • Managing a pipeline to consistently close 3-4 deals per month, with the deals averaging €3-5k + MRR in value.

Day-to-day, that translates to:

  • Defining and executing account-based plays that penetrate net-new hotel groups and expand existing footprints.
  • Building airtight forecasts, demand generation, pipeline health, win/loss analyses, deal reviews and segmentation
  • Running multi-threaded pursuits, aligning GMs, IT, Finance, Ops and C-suite on the Mews value story.
  • Partnering with Customer Success to surface expansion triggers that lift NRR and turn pilots into multi-property rollouts.
  • Representing Mews at key industry events to amplify pipeline and thought leadership.
  • Iterating relentlessly: analysing data, spotting bottlenecks, refining plays and sharing insights with GTM peers.
  • Delivering impact under pressure, Mews moves fast, and so should you.

🤝️ You’ll be a great fit if you bring a few of the below with you:

  • Proven success in closing multiple €5k MRR contracts per quarter (or equivalent ARR) in a scale-up SaaS environment, maintaining a high win rate.
  • Bring 5+ years of B2B SaaS sales, owning land-and-expand motions.
  • Have proven skill navigating 4–8 stakeholders per deal and closing complex multi-property contracts.
  • Are fluent in pipeline analytics: forecasting, conversion funnels, segmentation and data-driven storytelling.
  • Thrive on outbound hunting, designing cadences that create pipe rather than waiting for it.
  • Experience selling SaaS into hotels, hospitality, travel-tech, PMS, or a similar vertical — or prior hotel experience with a strong SaaS/tech sales background.
  • Wear ambiguity like a badge of honour, seeing process gaps as a chance to build, not complain.
  • Fluent English.

Location: must be based in the UK.

The advertised range relates to base salary, with the opportunity to earn additional commission in this role.

Pay Transparency at Mews

Salary ranges are provided in good faith and reflect current market conditions and internal pay structures. Final compensation may be adjusted based on funding, budget constraints, or exceptional candidate qualifications, but will remain within reasonable proximity to the stated range.

This salary disclosure is provided in compliance with applicable pay transparency legislation. We are committed to equal pay practices and prohibit salary history inquiries during our recruitment process.

If the location you're applying from wasn't originally advertised for this role, salary range information is available upon request at any point during the application/interview process - your recruiter will be able to help.

Pay range for this position
£53,500£85,000 GBP

What’s in it for you?

Our success is powered by our incredible people, supported by benefits that help them thrive.

Global benefits

No matter where you’re based, you’ll enjoy:

  • Unlimited paid holiday (yes, really)
  • Participation in our company share program
  • Paid parental leave (6 months fully paid for primary caregivers, 2 months for secondary, available after one year of service)
  • An annual Learning budget of €300 (and more for high performers) to support your development
  • Monthly "EDGE" time to Explore, Develop, Grow, and Elevate yourself
  • A work from anywhere policy with flexibility to work abroad for a few weeks each year
  • Relocation options, available after one year
  • Flexible, hybrid working options
  • A home office setup budget to make your workspace your own and a monthly work-from-home allowance
  • Claude tokens, so you can automate workflows and build smarter, more efficient ways of working

Local benefits

You'll receive additional benefits that vary by location, from healthcare and retirement plans to team events, socials and other perks. Ask us about it during your interview process.

Life at Mews

We’re an equal opportunities employer. We value teams that reflect the diversity of the customers and communities we serve. Different perspectives make better ideas, stronger products and a more welcoming company.

We also believe transparency is important when deciding if you're the right fit. Mews is an ambitious, high-pressure environment of continuous learning and high standards. Success here requires resilience, adaptability and a willingness to solve difficult problems.

A few things that define how we work:

  • High autonomy means high responsibility. People are expected to take ownership and drive outcomes. There isn’t a detailed playbook for everything, and that’s part of what makes the work challenging – and rewarding.
  • Change is constant. We’re growing quickly and adapting as we scale. Teams, processes and priorities continue to evolve, and only people who stay curious and agile will thrive.
  • We’re remote-first, not relationship-free. Flexibility is core to how we work, but strong relationships still matter. Our teams are global, so we need expert collaborators and communicators to help us move forward together.
  • AI is an integral part of our processes. It’s not here to steal people’s jobs, but to amplify efficiency and productivity. We’re motivated to proactively use the technology to seek out better ways of working and share our findings with the rest of the company.

If there's anything we can do to support you during the application process, let us know.

We don't discriminate on the basis of race, religion, colour, nationality, gender, sexual orientation, age, marital status, veteran status, disability or any other protected characteristic.

One final thing: don't hold back. If you don't meet 100% of the criteria in this job description but you're certain you could make a big impact, apply. Everyone should have equal access to opportunities, and we're committed to providing an inclusive experience.

If Mews sounds like the kind of environment where you'd thrive, we'd love to hear from you.