Sales Leader

Help Build the Premier Painting Company in Texas

Lead, Develop, and Scale a High-Performance In-Home Sales Team

Alliance Painting is one of the fastest-growing residential painting companies in North Texas, and we're looking for a proven sales leader to help us reach the next level.

This is not a role for someone who simply manages a pipeline or oversees inside sales representatives. We're looking for a leader with experience in in-home, one-call-close sales environments who knows how to recruit, coach, develop, and hold a team accountable to high standards.

If you've successfully led sales teams in painting, roofing, remodeling, windows, HVAC, solar, foundation repair, or other residential home-service industries, we want to talk.

Who We Are

Alliance Painting serves homeowners throughout the Dallas-Fort Worth metroplex. Our reputation is built on exceptional customer service, craftsmanship, professionalism, and a commitment to doing things the right way.

We have strong lead flow, established systems, a talented operations team, and ambitious growth plans. We're now looking for the right sales leader to help build a world-class sales organization capable of supporting our next phase of growth.

About the Role

As Sales Leader, you will be responsible for leading and developing our team of Project Consultants while driving performance across the entire sales department.

Your primary responsibility is not selling jobs yourself—it's building a team that consistently performs at a high level.

You will work directly with ownership to improve sales systems, increase close rates, grow average job size, improve gross profit performance, recruit top talent, and create a culture of accountability and continuous improvement.

Our Sales Process

Alliance Painting operates a structured consultative, one-call-close sales process. Our Project Consultants meet homeowners in their homes, inspect projects, build trust, uncover needs, create solutions, present pricing, and ask for the sale during the appointment.

This is not a quote-and-hope business.

The ideal candidate understands:

• Step-selling methodologies
• One-call-close environments
• Consultative selling
• Objection handling
• Financing conversations
• Price conditioning
• Closing techniques
• Sales accountability systems

You should be comfortable coaching salespeople through the entire in-home sales process—from the initial greeting to signed agreement.

Responsibilities

Sales Leadership & Coaching

• Lead, develop, and mentor Project Consultants
• Conduct regular ride-alongs and field coaching
• Review proposals, estimates, and sales presentations
• Improve closing percentages through training and accountability
• Hold weekly one-on-one coaching sessions
• Lead sales meetings and training workshops

Recruiting & Team Development

• Recruit top-performing sales talent
• Create onboarding and training processes
• Develop future sales leaders within the organization
• Build a strong sales culture focused on performance and professionalism

Performance Management

• Track and manage sales KPIs
• Monitor appointment-to-sale conversion rates
• Improve revenue per appointment
• Increase average job size
• Improve gross profit performance
• Maintain accurate forecasting and reporting

Process Improvement

• Improve sales systems and workflows
• Ensure CRM adoption and accountability
• Collaborate with marketing to improve lead quality
• Identify opportunities to increase efficiency and profitability
• Build scalable systems that support long-term growth

Strategic Leadership

• Work directly with ownership on company growth initiatives
• Participate in leadership meetings
• Assist with annual planning and forecasting
• Help shape the future direction of the sales organization

What Success Looks Like

Within your first 12 months, you will:

• Increase overall sales volume
• Improve team close rates
• Increase average project size
• Improve gross profit performance
• Strengthen recruiting and onboarding processes
• Create consistent sales accountability
• Develop a high-performance sales culture

Qualifications

Required

• Proven experience leading a sales team
• Experience managing performance through KPIs and accountability
• Strong coaching and leadership skills
• Excellent communication skills
• Ability to recruit and develop talent
• Experience with CRM systems and sales reporting
  

Strongly Preferred

• Residential home-services experience
• One-call-close sales leadership experience
• Step-selling experience
• In-home sales experience

Experience leading teams in:

• Painting
• Roofing
• Remodeling
• Windows
• HVAC
• Solar
• Foundation Repair
• Similar residential service industries
  

Compensation
Base Salary: $70,000 - $90,000, Based on experience and leadership track record.

Performance Bonus

Additional compensation tied to:

• Sales volume achievement
• Gross profit improvement
  
• Revenue per appointment growth
• Marketing efficiency improvements
• Team performance against company goals
  

Expected Earnings - $120,000 – $150,000+

Top performers will have the opportunity to exceed this range as the company continues to grow.

Why Alliance Painting?

• Strong lead flow and established marketing systems
  
• Excellent reputation in the marketplace
  
• Proven operational infrastructure
  
• Direct access to ownership and decision-making
  
• Opportunity to build and shape a sales organization
  
• High-growth environment with significant advancement opportunities
  
• Leadership role with real influence and impact

The Type of Person Who Thrives Here

• You love coaching and developing people.
• You believe sales is both an art and a science.
• You enjoy reviewing numbers, identifying opportunities, and creating accountability.
• You don't accept excuses.
• You know how to earn the respect of a sales team while pushing them to higher levels of performance.
• Most importantly, you're excited about helping build something bigger than yourself.

Position: Sales Leader
Location: Dallas-Fort Worth, TX
Employment Type: Full-Time
Compensation: $70,000–$90,000 Base + Performance Bonuses
Expected Earnings: $120,000–$150,000+
Reports To: Owner / CEO

If you're an experienced home-services sales leader ready to build a high-performing team and make a meaningful impact, we'd love to hear from you.