Sales Manager — Employer Health & Wellness

We are looking for a hungry, relationship\-first sales professional who has sold health and wellness solutions into US employers before \u2014 and has the CHRO, VP HR, and Benefits Director relationships to prove it.<\/span><\/span><\/span><\/span>
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This is not a role for someone who needs a large team, a mature sales playbook, or an established brand to lean on. This is a role for someone who thrives in a startup environment, knows how to open doors independently, and wants to own a market.<\/span><\/span><\/span><\/span>
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Your mandate for the first 3\u20134 months is clear: 2 to 5 signed pilot customers. Pilots may be paid or unpaid depending on the employer \u2014 what matters is getting MyHealth in front of real workforces and proving the value.<\/span><\/span><\/span><\/span>
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You will work directly with the CEO to close deals. Your job is to open doors and drive pipeline. Closing will be a team effort.<\/span><\/span><\/span><\/span>
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WHAT YOU WILL DO<\/b>
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Pipeline Development<\/b>
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\- Identify, prioritize and prospect mid\-to\-large US employers (500\u201310,000 employees) across target verticals including financial services, professional services, manufacturing, logistics and retail
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\- Build and manage a pipeline of 30\u201350 qualified employer opportunities within the first 90 days
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\- Leverage existing CHRO, VP HR, and Benefits Director relationships to generate warm introductions and early meetings
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Outreach & Engagement<\/b>
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\- Drive outbound prospecting via LinkedIn, email, phone, and industry events
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\- Represent Appex Innovation and MyHealth at HR industry conferences including SHRM, HLTH, and Benefits forums
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\- Conduct discovery calls, product demos and follow\-up conversations independently and alongside the CEO
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Pilot Conversion<\/b>
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\- Qualify and convert prospects into signed pilot agreements within the first 3\u20134 months
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\- Own the full sales cycle from first conversation to signed agreement for deals under $50,000 ACV; co\-sell with CEO on larger opportunities
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\- Coordinate with the product and implementation team to ensure a smooth pilot onboarding experience
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Market Intelligence<\/b>
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\- Feed competitive insights, buyer objections, and market feedback directly to the product and leadership team
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\- Actively contribute to refining the US go\-to\-market strategy, pricing, and positioning based on real buyer conversations
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WHAT SUCCESS LOOKS LIKE<\/b>
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Day 30: 30+ qualified prospects identified, 10+ first meetings completed
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Day 60: 20+ active opportunities in pipeline, 3+ demos delivered
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Day 90\u2013120: 2\u20135 signed pilot agreements, first pilot customers onboarded
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Month 6+: Conversion of pilots to full contracts, expansion pipeline established
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WHY JOIN APPEX INNOVATION<\/b>
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\- Ground\-floor US sales role \u2014 you will build the playbook, not follow one
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\- Direct access to the CEO on every major deal \u2014 no layers, no bureaucracy
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\- A product that genuinely solves a real problem \u2014 this is not a hard sell when you are in front of the right buyer
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\- Competitive compensation with uncapped upside tied directly to your results
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\- A company with 1.8 million lives on platform and growing \u2014 you have proof points to sell with
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Appex Innovation is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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Website: www.appexinnovation.com<\/a>
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Contact: sales@appexinnovation.com<\/a> | 609\-917\-3344
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Requirements<\/h3>

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Must Have<\/b><\/span><\/span><\/span><\/span>
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\- 3\u20135 years of B2B sales experience selling health, wellness, benefits, or HR technology solutions into US employers<\/span><\/span><\/span><\/span>
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\- Demonstrated track record of selling to and building relationships with CHROs, VP HRs, Benefits Directors, or Total Rewards leaders at companies with 500+ employees<\/span><\/span><\/span><\/span>
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\- Experience working in or alongside a startup or early\-stage company \u2014 you know how to operate without a large support structure<\/span><\/span><\/span><\/span>
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\- Proven ability to self\-source pipeline \u2014 you do not wait for leads to come to you<\/span><\/span><\/span><\/span>
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\- Existing network of HR and benefits decision\-makers you can call on immediately<\/span><\/span><\/span><\/span>
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\- Strong written and verbal communication \u2014 you can run a compelling demo and write a crisp follow\-up email<\/span><\/span><\/span><\/span>
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\- Based in the Northeast US (NY / NJ / CT / PA / MA preferred) with ability to travel for meetings and conferences<\/span><\/span><\/span><\/span>
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Nice to Have<\/b><\/span><\/span><\/span><\/span>
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\- Experience selling digital health, employer wellness platforms, population health management, or EAP solutions specifically<\/span><\/span><\/span><\/span>
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\- Familiarity with HIPAA compliance requirements and employer health data privacy considerations<\/span><\/span><\/span><\/span>
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\- Experience with CRM tools (Zoho CRM preferred) and LinkedIn Sales Navigator<\/span><\/span><\/span><\/span>
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\- Existing relationships within SHRM, NBGH, or employer health coalition networks<\/span><\/span><\/span><\/span>
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Benefits<\/h3>

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Base Salary: $70,000 \- $90,000 depending on experience<\/span><\/span><\/span><\/span>
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Commission: Uncapped \- 8\u201312% of first\-year ACV on new contracts signed<\/span><\/span><\/span><\/span>
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Pilot Bonus: $500\u2013$1,000 per signed pilot agreement in months 1\u20134<\/span><\/span><\/span><\/span>
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OTE: $110,000 \- $140,000 at plan<\/span><\/span><\/span><\/span>
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Benefits: Health coverage, flexible PTO<\/span><\/span><\/span><\/span>
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