Sales Manager Vegetable Seeds Thailand

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Role Purpose

Lead and develop a high-performance sales organization by strengthening capabilities, driving accountability, and ensuring effective execution of sales processes.
Own and deliver the country P&L, with full responsibility for achieving targets across volume, revenue, and profitability.
Identify and unlock new growth opportunities by evaluating emerging markets, customer segments, and alternative business models to drive sustainable future growth.
Drive execution excellence of sales strategies and campaigns, ensuring alignment with business unit objectives and consistent achievement of agreed sales targets.
Optimize commercial effectiveness by contributing to the refinement of pricing strategies, commercial policies, and value propositions in line with market dynamics.
Shape and implement the country’s sales strategy to maximize market share, customer penetration, and long-term business performance.
Deliver country sales performance by achieving agreed targets on volume, revenue, and profitability.
Lead and develop the sales team through coaching, capability building, and performance management to ensure a high-performance culture.
Develop and execute country sales strategy, translating business objectives into actionable plans and driving execution excellence across regions and channels.
Drive demand creation through customer engagement, field activities, product demonstrations, and collaboration with marketing and technical teams.
Build and manage key account relationships including distributors, large growers, and strategic partners to maximize business growth.
Identify and develop new growth opportunities including new crops, segments, geographies, and alternative business models.
Optimize commercial effectiveness by influencing pricing, trade terms, and commercial policies in alignment with market dynamics.
Execute sales campaigns and promotional plans in line with business objectives and ensure alignment with distributor teams.
Develop and manage demand forecasting in collaboration with supply chain teams using market insights and sales data.
Provide market intelligence and insights on competitors, customer needs, and emerging trends to shape strategy and product development.
Ensure effective customer management, including handling complaints, ensuring product performance feedback, and maintaining strong customer satisfaction.
Maintain accurate business data and reporting, including sales forecasts, customer information, and market share tracking.
Cross functional collaboration by working closely with Marketing, Supply Chain, Finance, and Product teams to ensure alignment and execution

Bachelor’s / Master degree (Agriculture / Horticulture - Must) with minimum of 10 years relevant experience, in Ag input industry
Proven track record in being a good team player and team management skills
Strong ability to understand customer needs, structure and business drivers
Ability in developing and implementing sales & marketing strategies
Understanding of Thailand Ag input market

Critical leadership capabilities

Ability to interact with people at all levels
Motivational skill of creating competition and high-performance environment
Interpersonal relationship & communication skill- gather and deliver effectively and clearly message and concept
Strategic Planning skill – Organizational & Business effectiveness
Analysis and presentation skill - customer value and needs analysis , turning information to business strategy
Open to learning and coaching others
Open transparent communication to all stakeholders.
Confidentiality in business dealings and ability to formulate plans.

Critical Success Factors & Key Challenges

Revenue and market share growth; Business management acumen
Distribution coverage targets
Positive thinking & growth mindset
Openness and transparency, goals and vision shared
Determines performance management processes and monitoring procedures in line with company requirements
Work with Marketing, Supply and Trialling to develop effective governance and ways of working at the critical interfaces
Sales team management and capability development