Salesforce Marketing Cloud Consultant / Contractor (5610)

Role Overview

This is a hands-on execution role not an advisory engagement. The consultant will work directly inside Salesforce Marketing Cloud alongside the existing team, building journeys, establishing data architecture best practices, and resolving integration issues with Salesforce CRM. Equally important is an active coaching and teaching component, the right candidate will work side-by-side with the internal team, introducing capabilities they are not currently using, explaining the reasoning behind decisions, and helping build confidence and competence over the course of the engagement.

Engagement Type

Contract / independent contractor or agency placement
Initial engagement aligned with back-to-school season; potential to extend for broader Salesforce/Marketing Cloud roadmap work
On-site or remote (to be determined); must be available for working sessions with internal team

Key Responsibilities

Build and configure email journeys in Salesforce Marketing Cloud Journey Builder
Diagnose and resolve data sync issues between Marketing Cloud and Salesforce CRM (contacts, unsubscribes, hard bounces, data extensions)
Establish best practices for contact management (distinct contact management), data extensions, and audience segmentation
Review current Marketing Cloud setup and identify structural or configuration gaps
Collaborate with internal team on journey strategy. Push back constructively and propose better approaches where warranted
Contribute to a post-back-to-school roadmap for overhauling the Salesforce/Marketing Cloud relationship and data flows
Work side-by-side with the internal team in a teach-as-you-go model, not just completing tasks, but explaining approaches, demonstrating best practices, and actively introducing functionality the team is not currently using
Identify underutilized Marketing Cloud features relevant to current business goals and walk the team through practical application
Serve as a benchmark for what good looks like helping the internal team recognize gaps in their current approach and develop a higher standard