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flyscoot

Section Manager/Manager, Marketing Analytics & CRM

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Summary

Are you a data-driven marketer who can connect insights to strategy, and strategy to execution across CRM and performance channels?

We are looking for a Section Manager, Marketing Analytics & CRM to lead our data, insights, and CRM capabilities. This role combines hands-on analytics with team management, owning how we track, measure, understand, and optimise the full customer lifecycle.

Job Description

In this role, you will play a critical role in shaping how we acquire, engage and retain customers, powered by strong data foundations and actionable insights.

Marketing Analytics & Insights

  • Own the overall marketing analytics strategy across Performance Marketing (SEM, SEO, Display, Social) and CRM.

  • Translate business goals into measurement frameworks, KPIs, and reporting structures.

  • Drive deep-dive analysis across paid and owned channel data to uncover growth opportunities, performance gaps, and optimisation levers.

  • Guide decision-making through clear, insight-led recommendations.

Data Tracking, Attribution & Measurement

  • Own end-to-end tracking strategy, including tagging, event tracking, and data integrity.

  • Drive attribution and measurement frameworks to evaluate channel and campaign effectiveness.

  • Lead experimentation strategy (A/B testing, incrementality testing) to improve performance.

  • Partner with IT and Business Intelligence teams to strengthen data pipelines and measurement capabilities.

Dashboarding, Reporting & Data Infrastructure

  • Develop performance monitoring & KPI reporting dashboards, utilising multiple internal & external data sources

  • Build a customer data warehouse to enable real-time personalised marketing.

CRM Strategy & Team Leadership

  • Lead, manage and develop the CRM team across campaign execution and lifecycle management.

  • Define CRM strategy across customer lifecycle stages (acquisition, onboarding, engagement, retention, reactivation).

  • Identify opportunities for segmentation, personalisation, and customer value optimisation.

  • Drive continuous improvement in CRM effectiveness, personalisation, and automation capabilities.

Key requirements

  • Bachelor's degree in Marketing, Data Analytics, Engineering, or related field.

  • 9-11 years of experience in marketing analytics, CRM, or digital performance roles.

  • Proven experience managing or mentoring a team (especially CRM).

  • Strong expertise in analytics tools (e.g. GA4), dashboarding (Power BI/Tableau), and SQL.

  • Deep understanding of CRM/lifecycle marketing and performance marketing metrics.

  • Understanding of ad platforms, tagging standards, UTMs, floodlights/pixels, etc.

  • Familiarity with CRM platforms (e.g. Salesforce Marketing Cloud, Insider, etc.)

  • Strong stakeholder management and ability to operate at both strategic and hands-on levels

  • Strong analytical thinking and excellent problem-solving ability

  • Excellent attention to detail and commitment to data integrity