Senior Analyst Digital Growth and Performance

Buscamos uma pessoa para atuar como Senior Analyst Digital Growth and Performance na MRM Brasil, uma agência full-service, com maior foco em digital, do McCann Worldgroup, unidade do Grupo Interpublic (IPG). Uma agência que acredita no poder das intersecções entre estratégia, criatividade e tecnologia, suportado por dados, para criar experiências totalmente humanas. Atuamos a partir do modelo híbrido de agência e consultoria de transformação digital, ajudando a fortalecer o relacionamento entre negócios e pessoas, ajudando marcas a encontrarem seu propósito, aprofundar suas relações e criar experiências que gerem crescimento.A MRM Brasil valoriza a criatividade e inovação, algo que é potencializado em um ambiente diverso e inclusivo, por isso damos prioridade na contratação de grupos minoritários, como pessoas com mais de 45 anos, pretas, pardas, indígenas, pessoas da comunidade LGBTQIAP+ e PCDs.Venha fazer parte de um time Better Together onde sua individualidade é respeitada e valorizada em todos os sentidos!POSITION DETAILS: This hybrid position supports Chevrolet´s digital performance team, focusing on Adobe Analytics and Test & Learn to drive continuous site optimization. The role is responsible for measuring, analyzing, and interpreting user behavior across GM´s web platforms using advanced tools like Adobe and Medallia. Through data-driven insights and experimentation, the analyst will help enhance customer experience, support business goals, and contribute to site performance improvements.Responsabilidades e atribuiçõesMAIN RESPONSIBILITIES:· Lead the analytics workstream for Chevrolet digital performance, acting as the primary point of contact for stakeholders across markets, providing guidance, prioritization, and strategic recommendations grounded in data.· Measure, analyze, and interpret user behavior across GM web platforms using Adobe Analytics and related Experience Cloud tools, ensuring accuracy, consistency, and actionable insights.· Develop clear, visually compelling reports and dashboards that simplify complex data and effectively communicate performance, trends, insights, and business implications to senior stakeholders in English and Spanish.· Drive continuous digital performance optimization through data-driven recommendations, supporting experimentation (A/B tests, XT personalization) and collaborating with the Test & Learn team to identify opportunities that enhance conversion and customer experience.· Support audience strategy initiatives by leveraging Adobe Audience and first-party data to improve targeting, segmentation, and personalization opportunities across site and media.· Identify gaps, risks, anomalies, and measurement issues (including media parametrization errors) and proactively alert stakeholders, ensuring data integrity and timely resolution.· Translate insights into strategic growth opportunities, proposing improvements for site experiences, customer journeys, and funnel optimization aligned with business priorities.· Collaborate closely with cross-functional teams (Brand, MAS/MSI, agencies, product, media) to ensure alignment on KPIs, measurement frameworks, experimentation roadmaps, and performance expectations.· Contribute to the team’s development and maturity, sharing knowledge, supporting junior analysts, and elevating the analytics culture by promoting best practices in data governance, storytelling, and experimentation.· Participate in corporate initiatives and DE&I actions, representing the analytics team with professionalism and supporting a collaborative, inclusive work environment.Requisitos e qualificaçõesREQUIREMENTS:Bachelor’s degree or equivalent experience in Analytics, Statistics, Marketing, MIS, or a related field.· 3+ years in Data Analysis· 1+ years in data analysis and Test & Learn or experimentation roles.· Strong command of Adobe Experience Cloud tools (Analytics, Target, Audience, Launch).· Proficient in MS Office, debugging tools, and digital communication platforms. Basic Spanish.COMPETENCES:· Strong analytical and methodological thinking, with the ability to interpret complex datasets and translate them into clear business insights.· High attention to detail and commitment to delivering high-quality, accurate work.· Autonomy to manage tasks independently, with initiative and sound judgment.Collaboration & Leadership· Ability to represent the analytics function in cross-functional and stakeholder meetings.· Strong interpersonal skills, fostering positive relationships across teams and agencies.· Capacity to mentor and support junior team members, contributing to team development.Communication & Storytelling· Assertive, empathetic communication style with excellent storytelling abilities.· Ability to simplify complex concepts through clear, visual, and intuitive presentations.Problem-Solving & Adaptability· Proactive problem-solving skills, with flexibility to adapt in dynamic environments.· Ability to prioritize effectively and work under pressure when needed.Market & Technical Understanding· Knowledge of the digital analytics ecosystem, the automotive industry, and GM’s regional market needs.· Understanding of Adobe Experience Cloud tools, audience strategy, and digital performance KPIs.Informações adicionaisAtuação hibrida, 2 a 3 vezes/ semanaLocalização: próximo a estação Vila MadalenaBenefícios:VA/VR: valor fixo de R$1.012,00 mensais sem desconto em folhaAssistência médica (100% coberto pela empresa)Seguro de vida de até 12 saláriosDay off de aniversárioPlataforma de desenvolvimento e aprimoramento acadêmico e profissional e parcerias externas para desenvolvimentoConvênio SESCTotalpass