Senior Associate, Reporting & Visualization

Position Overview

WPP is actively looking for an Senior Associate to join our Analytics team.

At WPP, you will collaborate with a group of quick witted, humorous, and extremely dedicated coworkers and clients who are all passionate about digital media. The work environment is inviting. You will work in an open modern space where you will often find groups in casual brainstorming sessions sharing ideas and strategies for new initiatives. Everyone has a voice at WPP Analytics, and we are open to new ways of thinking, especially those that will contribute to the overall success of WPP. Opinions and ideas are always welcome, in fact they are encouraged!

We believe in the power of digital media to transform the way businesses and consumers can interact.

Responsibilities

• Develop dashboards and reports to track and optimize media campaign performance

• Under the leadership of senior analytics staff develop analytics plans for specific advertisers

• Deliver analytics across multiple accounts under the leadership of senior analytics and account staff

• Aid in the development business outcome indicators and quantitative media buying strategies

• Conceive and manage analytics projects while being mentored on best practices

• Develop analytics and insight presentations for clients

• Act as the primary day-to-day contact on insights and analytics to digital and traditional media managers and clients

• Draw on expertise of functional experts to continually develop skills and capabilities

Essential Qualifications

• Bachelor’s degree, preferably in Marketing/Business, Statistics, Economics, Operations Research, or related field. Prior experience in data extraction, manipulation, analysis and reporting

• Understanding of digital/media/marketing data sources and metrics preferred: Digital (e.g. Web, Social, Display, Search. Programmatic, etc.); Media (e.g. buying models, Impressions, GRP); Measurement analytics, Quantitative business measures (ROI, Churn, etc.); Statistics (Correlations, sample sizing, etc.)

• Prior experience in marketing analytics, consumer insights, programmatic media, ad serving platforms, media agencies, trading desks or relevant start-ups.

• Working knowledge and proficiency in the use of data visualization tools such as Tableau, Datorama, etc.

• Basic understanding of cloud computing services such as Amazon’s Amazon Web Services (AWS) , Google’s Google Cloud Platform (GCP) or Microsoft Azure.

• Hands-on experience with data science languages or tools such as SQL, Big Query. Basic understanding of Python and R, etc.

• Possession of excellent communication and presentation skills

• Ability to manage multiple projects, interact with senior management and clients, understand corporate strategy, and present actionable findings

Highly Desired

• Related graduate degree preferred

• Experience in defining/designing/building/managing performance reporting.

• Experience in performance digital media such as programmatic, search or social.

• Basic understanding of cloud computing serverless frameworks in Cloud Platforms (Google Cloud Platform).

• Knowledge of social media listening or econometric modelling, or financial quantitative technical trading.

• Experience with statistically modeling in digital media and advertising

• Experience with any of SQL scripting, Tableau, or Big Query

• Experience in digital analytics or marketing

• 1-2 years of ‘hands on’ experience

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.