(Senior) Brand Manager- Neurology
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
At Lilly, we believe in the talent of our workforce. One of the best ways to utilize and develop that talent is to use our existing workforce to fill new and/or open positions. If you are looking for a new position within Lilly, you can view and apply to open roles posted in the internal job posting system. You must meet the minimum qualifications outlined in the job description and have/obtain work authorization in the country the position is located in order to be considered. When applying internally for a position, your current supervisor will receive notification that you have applied to the position. We encourage employees to discuss the opportunity with their supervisor prior to applying.
Path/Level:
P1-3
Note: Roles are posted at the lowest level of a band, however, employees should search across all levels of the band to identify all opportunities. Employees hired on banded positions (ex: P1-P3, R1-R2, B1-B3, etc.) transfer at their current level, despite the level indicated on the job posting. For example, if a P2 candidate is selected for a P1-P3 banded position, the candidate will remain a P2 in the new role.
Organization Overview
At Lilly, we serve an extraordinary purpose. We make a difference for people around the world by discovering, developing, and delivering medicines that help them live longer, healthier, more active lives. Our company values – Respect for People, Integrity, and Excellence are deeply rooted in our culture and working environment. Lilly Taiwan affiliate, as one of the priority affiliates in the International Business Unit, is well-positioned for the tremendous opportunities fueled by the existing portfolio and promising pipeline.
Responsibility:
You will join a high-performance team that is dedicated towards our values Integrity, Excellence, and Respect for People and committed to make life better for patients in Taiwan.
As the brand manager, you will be required to;
- Understand the market landscapes for this product in Taiwan, competitor efforts and the needs of patients, caregivers, physicians and payers.
- Ensure the global & regional commercialization strategies are embedded in the local plans;
- Plan, develop and deliver robust pre-launch assessments in line with the global & regional milestones.
- Build and sustain relationships with key thought leaders in Taiwan
- Lead a core brand team, working effectively with the cross-functional team members from including medical, sales, regulatory, corporate affairs, finance and market research from both Lilly and Alliance Partner.
- Develop marketing materials, programs, and actions that are critical to a successful launch and commercialization beyond the launch.
- Achieve operational objectives including customer satisfaction, sales, and OPEX.
- Focus on the customer experiences we create and the trust we build over time with truly value added service and support and establish a culture of measurement, learning and rapidly adjusting across all functional customer touchpoints.
Qualifications:
- Understanding and experience of strategic planning (customer insights and patient journey, patient flow, segmentation, positioning, branding, messaging, results monitoring).
- Proven cross-functional partnering capabilities, particularly with Medical.
Clear understanding of the promotional rules of engagement and how we communicate with our customers.
Additional Skills/Preferences
- At least 3 years marketing experience in related field
- Neuroscience/ Alzheimer's disease experience is a plus
- Out of pocket experience
Competencies, Skills and Required Knowledge:
- Strategic thinking and commercial acumen.
- Leadership skills (particularly in cross-functional collaboration, decision making and leading without authority).
- Ability to thrive in a high pressure and ambiguous environment.
- Superior analytical, planning and organizing skills.
- Must be able to inspire, engage and lead a diverse group of people across multiple stakeholder (internal and external) and customer groups.
- Must demonstrate the ability to develop strategic plans from vision to implementation with success.
- Omnichannel engagement plan and execution
- New product launch experience
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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