Senior Brand Manager - Thinx®
Job Description
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
The Senior Brand Manager is responsible for shaping the future of the Thinx® brand in North America and is well-suited for an experienced brand marketer who thrives in a fast-paced, collaborative environment and is motivated by building purpose-led brands with cultural relevance and impact. This role is accountable for driving business strategy, brand plans and delivery of business objectives, including sustained, organic growth grounded in deep consumer understanding. The SBM must have proven experience being able to inspire and galvanize an organization around the brand vision and strategies that bring innovative thinking, new products, and commercial programs to life in the marketplace.
The Senior Brand Manager reports to the Vice President / General Manager for Feminine Care® and provides direction to the Brand Manager and Senior Associate Brand Manager; while also leading and influencing cross-functional partners in a matrix organization to include Creative, Media, Sales, Insights & Analytics, R&D, Product Supply, and Agency partners.
In this role, you will:
Shape the future of the Thinx® brand in North America, developing bold and actionable plans to build the brand and grow the business
Drive delivery of business objectives including net sales, operating profit, gross margin & market share
Lead development of Strategic Business Plan, Annual Business Planning and Annual Operating Plans.
Develop innovation pipeline and lead commercialization of new products in partnership with cross-functional team
Be a trusted partner - solicit feedback from cross-functional teams and adjust plans to deliver the strongest performance.
Drive prioritization of resources (people, budget, capital) and keep team focused on core objectives.
Deliver excellence in execution by managing and clearly communicating a commercial program plan tied to annual and strategic business plans.
Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that drive top and bottom line business results.
Lead consumption and shipment forecasting for brand; Understand risk and opportunities to deliver P&L goals and drive continuous improvement or gap closure efforts to ensure financial objectives are met
Drive development of channel specific go-to-market strategies and plans to maximize presence in market (includes category management, shelving and assortment strategies).
About Us
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:
At least 10 years in marketing with proven brand management experience
Entrepreneurial spirit with hands on approach to driving results
Experienced P&L owner with track record of successfully meeting growth, profit and share goals
Demonstrated ability to build strong consumer brands that grow
Strong understanding of brand foundational tools: consumer insight identification, strategic brand plan development, innovation pipeline development and creation & execution of marketing plans
Culture builder - mobilizes a cross functional team, builds engagement and raises performance.
Strong communication skills and experience translating a vision and strategy into actionable plans
eComm and DTC channel experience -hands on ownership or management of agency partners
Bachelor's degree required
Chicago based role
Total Benefits
Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.
Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the careers website.
And finally, the fine print….
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
Employment is subject to verification of local policies.
Employment is subject to verification of pre-screening tests which may include drug screening, background check, and DMV check.
Veterans and members of the Reserve and Guard are highly encouraged to apply.
This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.
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