Senior CRM Marketing Manager

We're working with a fast-growing technology business that is revolutionising customer engagement across multiple brands. They offer an exciting opportunity to drive CRM communications, lifecycle marketing, and automation in a dynamic environment. The Role * Shape and deliver CRM and email communications across multiple customer touchpoints * Build and execute high-performing email campaigns, newsletters, nurture journeys, and automated communications * Create visually engaging and professional email content aligned to brand standards * Develop and optimise CRM automations, segmentation strategies, and customer journeys * Manage web forms, CRM integrations, and data capture processes * Analyse campaign performance and use insights to improve engagement, conversion, and deliverability What You'll Need * Proven experience within CRM, email marketing, or marketing automation roles * Strong hands-on experience building customer journeys, workflows, and automated campaigns * Experience with platforms such as ClickDimensions, MS Dynamics, Salesforce, HubSpot, Dotdigital, Klaviyo, or similar * Strong understanding of segmentation, personalisation, deliverability, and optimisation * Confident creating polished email campaigns with a good eye for design and layout * Strong copywriting skills across email and short-form campaign content What's On Offer * Competitive salary with flexibility for exceptional candidates * Fully remote role with occasional meet-ups * Opportunity to work across multiple brands and large-scale customer journeys * High ownership role with genuine influence across CRM and customer communications Apply via Haystack today!