Senior Executive - A&P (Event) of Hanoi Centre

JOB DESCRIPTION

AIM OF THE JOB

The Senior Executive/ Deputy Manager, Event will support Hanoi Centre Advertising & Promotions Department on all marketing activities and consumer events/activations.

KEY AREAS OF RESPONSIBILITY

• Planning, implementation and follow-up for various marketing activities and events to drive traffic to the mall and boost sales
• Prepare event KPIs to follow up and analyse efficiency and ROIs
• Collaborate with tenants, designer, digital team to produce relevant content for all marketing activities
• Identify partnership opportunities between Hanoi Centre and various trade and media stakeholders
• Boost brand awareness through relationship with PR, magazines, articles, bloggers,
• Manage event agency (as and when appointed by the company), day-to-day production, as well as campaign budgets and schedules.
• Secure license application for promotional events
• Other marketing-related projects as assigned

JOB REQUIREMENTS

• Relevant and proven experience in events/consumer activation/PR
• Good relationship with local media (print, online, blogger/facebookers etc.)
• Good command of English and excellent Vietnamese copywriting
• Excellent communication skills, customer & result-oriented
• Creative and innovative thinker
• Highly detail oriented with superb organizational skills
• Strong ability to multi-task
• Calm individual who can operate under pressure and deadlines
• High level of proficiency in Microsoft Office Suite applications including Word, Excel, Outlook, AI tools
• Ability to catch new trend quickly, analyse data and market insights
• Proven ability in problem-solving, planning, management and leadership skills
• Attentive to details, accountable and motivated
• A team player with the ability to work independently

BUSINESS SEGMENT

Real Estate

PLATFORM

Operating Division