Senior Executive, Ad Optimization

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As a Senior Executive, Ad Optimization, you will be responsible for driving the success of client digital advertising campaigns across various platforms (Google Ads, Meta Ads, TikTok Ads, etc.). You will work closely with internal and external teams to develop and execute effective media strategies, monitor campaign performance, optimize delivery, and provide valuable insights to clients. Your ability to understand the marketing funnel, leverage data-driven insights, and build strong client relationships will be essential in achieving campaign objectives and driving business growth.

What You’ll Do

Strategic Campaign Execution: Develop, launch, and manage comprehensive digital media campaigns across key platforms (Google Ads, Meta Ads, TikTok Ads, etc.), aligning hands-on execution with long-term client goals.
Data-Driven Optimization: Conduct continuous, in-depth data analysis to optimize campaign delivery, maximize ROI/ROAS, manage budget pacing, and ensure performance meets client KPIs and contracted deliverables.
Client Consultation & Rapport: Represent AnyMind in client meetings, providing expert media strategy and actionable recommendations, while building strong, trust-based relationships to identify cross-selling opportunities.
Cross-Functional Collaboration: Work closely with Sales, Creative, Media Planner, Account Management, and Engineering teams to resolve creative issues, pacing deficiencies, tracking/reporting questions, and client concerns.
Mentorship & Quality Control: Act as a dedicated coach and mentor for Junior Optimizers, conducting structured feedback sessions to strengthen their analytical logic, campaign troubleshooting, and problem-solving skills.
Hands-On Campaign Operations: Own end-to-end campaign operations, including campaign setup, monitoring, optimization, reporting, pacing control, and troubleshooting across active accounts.
Discrepancy & Risk Management: Identify and resolve campaign issues, reporting discrepancies, creative issues, budget pacing gaps, and KPI risks before they impact client deliverables.
AI & Advanced Data Logic: Leverage AI-driven tools and advanced data logic to uncover hidden consumer insights and proactively propose next actions or incremental digital marketing opportunities.
Innovation & Reporting: Deliver clear performance reports with strategic forward-looking insights, including discrepancy checks, campaign learnings, and practical next-step recommendations, while staying updated on new ad formats and e-commerce trends such as CPAS, Shopping Ads, and App install campaigns.

Who You Are

Bachelor’s Degree with 3+ years of proven experience in digital advertising agencies, performance marketing, or the ad tech industry.
Deep hands-on experience with at least three major ad platforms, especially Meta, TikTok, and Google, covering Search, Display, Social, and Video formats.
Exceptional analytical thinking with the ability to diagnose root causes under complexity, stay resilient through fast-paced ambiguity, and implement solutions quickly.
A proactive learner with strong self-awareness, adaptability, and emotional composure under pressure, capable of reading the room and flexing styles to create positive team dynamics.
Excellent command of both English and Thai with advanced proposal writing and presentation skills.
Strong Google Sheets capability for campaign reporting and analysis, including lookup formulas, Pivot Tables, and structured report handling.
Hands-on experience with performance or e-commerce advertising, such as Lead Generation, web e-commerce, ROAS-driven campaigns, CPAS, Shopping Ads, or similar lower-funnel solutions, is a strong plus.

Why You'll Love It

Advanced AI tools for all positions
Creative office at Emporium Tower
Competitive Salary
Performance Review (2 times per year)
Annual Performance Bonus
Annual Paid Leave
Marriage, Compassionate, and Parental Leaves
Health Insurance
Social Security
Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD)
TGIF and other fun events at office