Senior Growth Manager (B2C)
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<\/h2>We are seeking a highly experienced Senior Growth Manager (B2C)<\/b> to drive learner acquisition, engagement, retention, and revenue growth for our EdTech platform. The ideal candidate will lead data\-driven growth strategies that attract learners, improve course completion rates, and scale our consumer education products.
<\/p>Key Responsibilities<\/b><\/span>
<\/h2>Develop and execute B2C and B2B growth strategies for learner acquisition and engagement
<\/li> Drive end\-to\-end user lifecycle growth (acquisition, activation, retention, referral)
<\/li> Design and optimize digital marketing campaigns across multiple channels
<\/li> Analyze learner behavior and data to improve conversion and course completion rates
<\/li> Lead growth experiments, A/B testing, and funnel optimization initiatives
<\/li> Collaborate with product, marketing, and content teams to improve learner experience
<\/li> Identify and scale high\-performing acquisition channels for EdTech users
<\/li> Track, analyze, and report key growth and learning performance metrics
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Requirements<\/h3> <\/b><\/span>
<\/h2>- 5 years experience in B2C growth, digital marketing, or performance marketing (EdTech experience is a plus)
<\/li> - Strong understanding of customer acquisition and retention in digital learning platforms
<\/li> - Experience managing paid campaigns (Meta, Google Ads, etc.)
<\/li> - Strong analytical skills with ability to interpret data and optimize funnels
<\/li> - Familiarity with CRM and marketing analytics tools
<\/li> - Strong communication, leadership, and execution skills
<\/li> - Proven ability to scale user growth for digital or education products
<\/li><\/ul>Nice to Have<\/b><\/span>
<\/h2>- Experience in EdTech, SaaS, or marketplace platforms
<\/li> - Knowledge of product\-led growth (PLG) strategies
<\/li> - Experience improving learner engagement or course completion rates
<\/li> - Experience leading small growth or marketing teams
<\/li><\/ul>
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<\/p>
Key Responsibilities<\/b><\/span>
<\/h2>Develop and execute B2C and B2B growth strategies for learner acquisition and engagement
<\/li> Drive end\-to\-end user lifecycle growth (acquisition, activation, retention, referral)
<\/li> Design and optimize digital marketing campaigns across multiple channels
<\/li> Analyze learner behavior and data to improve conversion and course completion rates
<\/li> Lead growth experiments, A/B testing, and funnel optimization initiatives
<\/li> Collaborate with product, marketing, and content teams to improve learner experience
<\/li> Identify and scale high\-performing acquisition channels for EdTech users
<\/li> Track, analyze, and report key growth and learning performance metrics
<\/li>\u200b<\/b><\/span>
<\/h2>
<\/div><\/span>
Requirements<\/h3> <\/b><\/span>
<\/h2>- 5 years experience in B2C growth, digital marketing, or performance marketing (EdTech experience is a plus)
<\/li> - Strong understanding of customer acquisition and retention in digital learning platforms
<\/li> - Experience managing paid campaigns (Meta, Google Ads, etc.)
<\/li> - Strong analytical skills with ability to interpret data and optimize funnels
<\/li> - Familiarity with CRM and marketing analytics tools
<\/li> - Strong communication, leadership, and execution skills
<\/li> - Proven ability to scale user growth for digital or education products
<\/li><\/ul>Nice to Have<\/b><\/span>
<\/h2>- Experience in EdTech, SaaS, or marketplace platforms
<\/li> - Knowledge of product\-led growth (PLG) strategies
<\/li> - Experience improving learner engagement or course completion rates
<\/li> - Experience leading small growth or marketing teams
<\/li><\/ul>
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\u200b<\/b><\/span>
<\/h2>
<\/div><\/span>
Requirements<\/h3> <\/b><\/span>
<\/h2>- 5 years experience in B2C growth, digital marketing, or performance marketing (EdTech experience is a plus)
<\/li> - Strong understanding of customer acquisition and retention in digital learning platforms
<\/li> - Experience managing paid campaigns (Meta, Google Ads, etc.)
<\/li> - Strong analytical skills with ability to interpret data and optimize funnels
<\/li> - Familiarity with CRM and marketing analytics tools
<\/li> - Strong communication, leadership, and execution skills
<\/li> - Proven ability to scale user growth for digital or education products
<\/li><\/ul>Nice to Have<\/b><\/span>
<\/h2>- Experience in EdTech, SaaS, or marketplace platforms
<\/li> - Knowledge of product\-led growth (PLG) strategies
<\/li> - Experience improving learner engagement or course completion rates
<\/li> - Experience leading small growth or marketing teams
<\/li><\/ul>
<\/div><\/span>
<\/div><\/span>
Requirements<\/h3> <\/b><\/span>
<\/h2>- 5 years experience in B2C growth, digital marketing, or performance marketing (EdTech experience is a plus)
<\/li> - Strong understanding of customer acquisition and retention in digital learning platforms
<\/li> - Experience managing paid campaigns (Meta, Google Ads, etc.)
<\/li> - Strong analytical skills with ability to interpret data and optimize funnels
<\/li> - Familiarity with CRM and marketing analytics tools
<\/li> - Strong communication, leadership, and execution skills
<\/li> - Proven ability to scale user growth for digital or education products
<\/li><\/ul>Nice to Have<\/b><\/span>
<\/h2>- Experience in EdTech, SaaS, or marketplace platforms
<\/li> - Knowledge of product\-led growth (PLG) strategies
<\/li> - Experience improving learner engagement or course completion rates
<\/li> - Experience leading small growth or marketing teams
<\/li><\/ul>
<\/div><\/span>
<\/h2>
- 5 years experience in B2C growth, digital marketing, or performance marketing (EdTech experience is a plus)
<\/li> - Strong understanding of customer acquisition and retention in digital learning platforms
<\/li> - Experience managing paid campaigns (Meta, Google Ads, etc.)
<\/li> - Strong analytical skills with ability to interpret data and optimize funnels
<\/li> - Familiarity with CRM and marketing analytics tools
<\/li> - Strong communication, leadership, and execution skills
<\/li> - Proven ability to scale user growth for digital or education products
<\/li><\/ul>Nice to Have<\/b><\/span>
<\/h2>- Experience in EdTech, SaaS, or marketplace platforms
<\/li> - Knowledge of product\-led growth (PLG) strategies
<\/li> - Experience improving learner engagement or course completion rates
<\/li> - Experience leading small growth or marketing teams
<\/li><\/ul>
<\/div><\/span>
- Experience in EdTech, SaaS, or marketplace platforms