Job Description

Welcome to AMN Healthcare — Where Talent Meets Purpose

Ever wondered what it takes to build one of the largest and most respected healthcare staffing and total talent solutions companies? It takes trailblazers, innovators, and exceptional people like you.

At AMN Healthcare, we don’t just offer jobs — we build careers that make a difference.

Why AMN Healthcare? Because Excellence Is Our Standard:

• Named to Becker’s Top 150 Places to Work in Healthcare — three years running.

• Consistently ranked among SIA’s Largest Staffing Firms in America.

• Honored with Modern Healthcare’s Innovators Award for driving change through innovation.

• Proud holder of The Joint Commission’s Gold Seal of Approval for Staffing Companies since 2006.

Job Summary

The Senior Lead, Digital Marketing (Omnichannel & Journey Orchestration) is responsible for leading and executing complex, cross-channel digital marketing initiatives that drive measurable business outcomes across both B2B and B2C audiences. This role combines strategic thinking, technical fluency, and strong project leadership to design, optimize, and scale end-to-end customer journeys across email, SMS, web, mobile app, and emerging channels.

This individual will serve as a key connector across marketing, sales, data, and technology teams—ensuring seamless campaign execution, accurate performance reporting, and continuous innovation through the use of advanced marketing platforms and AI-driven capabilities.

Job Responsibilities

• Lead end-to-end strategy and execution of omnichannel marketing campaigns across email, SMS, web, mobile app, and digital platforms

• Manage complex, cross-functional projects involving marketing, data, product, and engineering stakeholders

• Design and optimize customer journey frameworks, including lifecycle campaigns, nurture programs, and triggered communications

• Translate business objectives into technical requirements for marketing automation platforms (e.g., Blueshift, Pardot, Salesforce)

• Define and monitor KPIs across B2B and B2C campaigns, ensuring performance is measurable, actionable, and aligned to business goals

• Develop and deliver insights through reporting and analytics, identifying opportunities for optimization and growth

• Leverage AI and advanced personalization capabilities to improve targeting, engagement, and conversion rates

• Partner with data teams to ensure data integrity, segmentation accuracy, and effective audience targeting

• Balance multiple concurrent initiatives across internal and external resources while maintaining timelines and quality

• Continuously evaluate and adopt emerging technologies, tools, and best practices to enhance marketing performance

Education and Years of Experience

• Bachelor's Degree plus 5-7 years of work experience OR High School Diploma/GED plus 9-11 years of work experience

Qualifications

• Experience in omnichannel marketing strategy and execution

• Experience with marketing automation platforms and campaign orchestration

• Experience working with cross-functional teams in fast-paced, matrixed environments

• Experience with reporting tools, dashboards, and marketing analytics frameworks

• Exposure to AI-driven marketing capabilities and personalization strategies

Work Environment / Physical Requirements

Work is performed in an office/home office environment.

Team Members must have the ability to operate standard office equipment and keyboards.

AMN Healthcare will provide reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of the job.

Our Core Values

● Respect ● Passion ● Continuous Improvement ● Trust ● Customer Focus ● Innovation

At AMN we embrace the ways we are similar and different; respecting all voices and ensuring everyone has the opportunity to contribute to our collective success. We acknowledge our shared responsibility to foster a welcoming environment where everyone feels recognized and valued. We cast a wide net to recruit and retain competitive talent and build healthcare workforces supportive of the communities we serve. We believe in the power of compassion and collaboration to build healthy communities where access to quality care is available to all. Equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.

At AMN we recognize that in-person connections have value and promote collaboration. You will be expected to come into an AMN Healthcare office at a frequency dependent on the work arrangement for your role.

Pay Rate

$101,000 - $120,000 Salary

Final pay rate is dependent on experience, training, education, and location.