Senior Lifecycle Marketing Manager

You will design, build, and optimize lifecycle programs that increase conversion, retention, and lifetime value. You will own onboarding messaging across email, push, SMS, direct mail, and in-app channels; build and maintain campaigns and templates; analyze performance with analytics tools; and run A/B tests and experiments to iterate on messaging and channels.

Responsibilities

• Lead and execute lifecycle strategy for onboarding, optimizing for first-time investments and multi-product adoption
• Own the strategy, messaging, and technical success of all onboarding-related user messaging
• Build and maintain Braze canvasses, emails, push notifications, and deep in-app integrations
• Collaborate with product, brand, and data to identify opportunities to improve conversion rates and channel performance
• Analyze performance using Mixpanel, Looker, and other analytics tools to identify trends and optimization opportunities
• Drive experimentation and A/B testing to iterate and refine messages, improving conversion rates and LTV
• Report results regularly to executive leadership

Requirements

• 4+ years of experience in lifecycle marketing strategies and channels including email, push, in-app messaging, SMS, and direct mail
• Expertise in lifecycle marketing tools, preferably Braze
• Comfortable writing HTML, CSS, and Liquid or similar templating language
• SQL, JSON, and webhook expertise a bonus
• Excellent writing skills and knowledge of email design best practices
• Experience running A/B tests optimizing new user conversion
• Strong understanding of attribution models, incrementality testing, and marketing analytics
• Proven ability to optimize funnel conversion, retention, user engagement, and LTV
• Proficiency with marketing and product analytics tools such as Mixpanel and Looker
• Strong analytical skills and data-driven decision making
• Proactive and entrepreneurial mindset
• Strong preference for candidates with fintech experience

Benefits

• Equity
• Comprehensive health plan
• Dental plan
• Vision plan
• Generous paid time off
• Parental leave policy
• 401(k) plan with company match