Senior Manager of Lifecycle Marketing

Title: Senior Manager of Lifecycle Marketing

Company Overview:

Do you enjoy making a difference in a child's life, transforming education, and evolving learning? Come join Teachstone, the interaction company! Teachstone® was founded in 2008 to deliver the Classroom Assessment Scoring System® (CLASS®) nationwide and around the globe. Developed through years of research, the CLASS observation tool measures the interactions between teachers and children, which have been shown to drive learning and lifelong achievement. Teachstone helps organizations conduct classroom observations and provides professional development so that teachers improve, and children learn more. Our online subscription service, myTeachstone, simplifies CLASS implementation by combining observation data with a robust library of CLASS resources and professional development.

At Teachstone, everything we do is about improving the ways teachers interact with their students. We train coaches and observers, build and deliver online support programs, design professional development – all of it grounded in one proven fact: the interactions teachers have with students have a lasting impact on their academic and developmental success. By helping educators describe, measure and improve their interactions and relationships with students, Teachstone is transforming education nationwide, one interaction at a time.

Role Overview:

We are looking for a Senior Manager of Lifecycle Marketing to join our growing marketing team. In this role, you will be responsible for developing and executing a comprehensive lifecycle marketing strategy to engage, retain, and grow our customer base. You will lead the strategy for all customer-facing communications across email, SMS, and in-app messaging, ensuring a seamless and personalized experience at every touchpoint of the customer journey.

Role Responsibilities:

Develop and execute the end-to-end lifecycle marketing strategy, including onboarding, engagement, retention, and win-back programs.
Manage and optimize automated marketing workflows and triggered campaigns across multiple channels.
Partner with the data and analytics team to segment the customer database and deliver highly personalized content.
Lead A/B testing and optimization efforts to improve key metrics such as open rates, click-through rates, and conversion rates.
Collaborate with creative and content teams to develop compelling copy and visuals for all lifecycle campaigns.

Role Qualifications:

6+ years of experience in lifecycle marketing, CRM, or email marketing.
Proven track record of driving customer engagement and retention through data-driven marketing strategies.
Experience with marketing automation platforms (e.g., Braze, HubSpot, or Salesforce Marketing Cloud).
Strong analytical skills and the ability to interpret data to make informed decisions.
Excellent communication and project management skills.

What We Offer

Fair, Competitive Pay: We ensure equal pay for equal work, using consistent salary bands based on market benchmarks, reviewed annually. Prior salaries, negotiation skills, or fear of conflict don’t influence your pay.
Salary Range: $87,500–$109,000 determined by your experience
Comprehensive benefits: We offer an inclusive benefits package to support your overall well-being. Eligibility depends on your role and employment status.

Ready to Make a Difference?

At Teachstone, we believe that every interaction shapes a brighter future. If you're passionate about transforming education and want to be part of a team that's committed to meaningful impact, we want to hear from you. Apply today and help us create classrooms where every child thrives!

We encourage all individuals to apply and bring their unique perspectives to our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other characteristic protected by law. We value the different experiences and ideas our team members bring and believe they are essential to solving complex challenges and driving our mission forward.