Senior Manager, Revenue Management, China

What You'll Do

Lead the development and execution of revenue management strategies for the China Consumer business, driving profitable growth through effective pricing, trade investment, and commercial governance across channels and customers. This role acts as the key market owner for pricing and Gross-to-Net performance in China, ensuring alignment between commercial strategy, market execution, and profitability objectives.

The role partners closely with China Sales Leadership, Finance, Marketing, Channel Development, and regional Revenue Management teams to strengthen pricing discipline, optimize trade investments, and improve commercial decision-making in one of the company’s most strategically important and dynamic markets.

Revenue Management Strategy & Pricing Leadership
• Lead development and execution of pricing and revenue management strategies across channels and customer groups, ensuring alignment with business priorities, competitive dynamics, and profitability objectives.
• Establish and manage pricing frameworks, governance models, and commercial guardrails that balance growth, competitiveness, and margin delivery in the China market.
• Drive pricing discipline and consistency across channels while enabling agility in response to market shifts and competitive activities.
Gross-to-Net & Trade Investment Optimization
• Own Gross-to-Net performance across the China Consumer business, driving transparency and effectiveness in pricing, promotions, incentives, rebates, and trade investments.
• Design and optimize trade promotion and customer investment frameworks to maximize ROI, strengthen execution effectiveness, and support channel/customer priorities.
• Continuously evaluate investment productivity and identify opportunities to improve profitability and resource allocation.
Commercial Partnership & Business Integration
• Partner closely with Sales Leadership, Finance, Marketing, and Channel teams to align pricing and investment strategies with customer plans, portfolio priorities, and channel strategies.
• Support key commercial planning processes by providing pricing insights, profitability analysis, and market recommendations that strengthen business decision-making.
• Act as a key advisor to commercial teams on pricing strategy, trade investment decisions, and market opportunities.
Performance Management & Market Analytics
• Monitor and analyze pricing, promotion, and channel performance to identify trends, risks, and opportunities impacting volume, mix, revenue, and profitability.
• Leverage market intelligence, competitive insights, and customer data to continuously refine pricing and revenue management strategies.
• Develop actionable recommendations that improve commercial effectiveness and long-term profitability across channels and customers.
Governance, Capability & Continuous Improvement
• Strengthen pricing governance, trade investment controls, and revenue management discipline across the China organization.
• Drive continuous improvement in revenue management tools, processes, and analytical capabilities to improve speed, visibility, and decision quality.
• Partner with regional teams to align with global frameworks while adapting approaches to China market realities and customer dynamics.


Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 49 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate


Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.