Senior Marketing Analyst | Growth and Performance

Buscamos uma pessoa para atuar como Senior Marketing Analyst | Growth and Performance na MRM Brasil, uma agência full-service, com maior foco em digital, do McCann Worldgroup, unidade do Grupo Interpublic (IPG). Uma agência que acredita no poder das intersecções entre estratégia, criatividade e tecnologia, suportado por dados, para criar experiências totalmente humanas. Atuamos a partir do modelo híbrido de agência e consultoria de transformação digital, ajudando a fortalecer o relacionamento entre negócios e pessoas, ajudando marcas a encontrarem seu propósito, aprofundar suas relações e criar experiências que gerem crescimento.A MRM Brasil valoriza a criatividade e inovação, algo que é potencializado em um ambiente diverso e inclusivo, por isso damos prioridade na contratação de grupos minoritários, como pessoas com mais de 45 anos, pretas, pardas, indígenas, pessoas da comunidade LGBTQIAP+ e PCDs.Venha fazer parte de um time Better Together onde sua individualidade é respeitada e valorizada em todos os sentidos!POSITION DETAILS: This hybrid position supports Chevrolet´s digital performance team, focusing on Adobe Analytics and Test & Learn to drive continuous site optimization. The role is responsible for measuring, analyzing, and interpreting user behavior across GM´s web platforms using advanced tools like Adobe and Medallia. Through data-driven insights and experimentation, the analyst will help enhance customer experience, support business goals, and contribute to site performance improvements.Responsabilidades e atribuiçõesOmnichannel Performance Monitoring: Track, analyze, and report on key performance indicators (KPIs) across all online (web analytics, SEO/SEM, paid media, social, email) and offline (dealership traffic, events, print, TV, radio) marketing channels.Funnel & Conversion Rate Optimization (CRO): Analyze the complete customer journey from initial awareness to dealership visit and final vehicle sale, identifying bottlenecks and optimizing conversion rates at every stage of the funnel.Lead Lifecycle Management: Monitor lead volume, quality, and conversion rates from digital vehicle configurators and landing pages to CRM systems, ensuring seamless routing and follow-up by the dealer network.Web & Digital Analytics: Oversee web analytics platforms (such as Google Analytics 4 or Adobe Analytics) to monitor user behavior, traffic sources, and digital engagement with GM’s online platforms.Offline-to-Online Attribution: Establish and refine attribution models to measure the impact of offline marketing campaigns (events, roadshows, TV, OOH) on digital traffic, lead generation, and physical dealership sales.Data-Driven Growth Experiments: Design, execute, and analyze A/B tests and growth experiments across digital touchpoints (landing pages, ad creatives, email flows) to continuously improve conversion and user acquisition.ROI & Budget Allocation Analysis: Evaluate the cost-per-lead (CPL), cost-per-acquisition (CPA), and overall return on investment (ROI) of various marketing campaigns to guide strategic budget allocation.Cross-Functional Collaboration: Partner with product, sales, dealer relations, and agency partners to align growth marketing strategies with dealership sales targets and vehicle inventory levels.Reporting & Business Intelligence: Build and maintain automated dashboards (using tools like Tableau or Power BI) to provide real-time visibility into marketing performance for stakeholders and leadership.Requisitos e qualificaçõesREQUIREMENTS:Bachelor’s degree or equivalent experience in Analytics, Statistics, Marketing, MIS, or a related field.· 3+ years in Data Analysis· 1+ years in data analysis and Test & Learn or experimentation roles.· Strong command of Adobe Experience Cloud tools (Analytics, Target, Audience, Launch).· Proficient in MS Office, debugging tools, and digital communication platforms. Basic Spanish.COMPETENCES:· Strong analytical and methodological thinking, with the ability to interpret complex datasets and translate them into clear business insights.· High attention to detail and commitment to delivering high-quality, accurate work.· Autonomy to manage tasks independently, with initiative and sound judgment.Collaboration & Leadership· Ability to represent the analytics function in cross-functional and stakeholder meetings.· Strong interpersonal skills, fostering positive relationships across teams and agencies.· Capacity to mentor and support junior team members, contributing to team development.Communication & Storytelling· Assertive, empathetic communication style with excellent storytelling abilities.· Ability to simplify complex concepts through clear, visual, and intuitive presentations.Problem-Solving & Adaptability· Proactive problem-solving skills, with flexibility to adapt in dynamic environments.· Ability to prioritize effectively and work under pressure when needed.Market & Technical Understanding· Knowledge of the digital analytics ecosystem, the automotive industry, and GM’s regional market needs.· Understanding of Adobe Experience Cloud tools, audience strategy, and digital performance KPIs.Informações adicionaisAtuação hibrida, 3 vezes/ semanaLocalização: São Caetano do SulBenefícios:VA/VR: valor fixo de R$1.100,00 mensais sem desconto em folhaAssistência médica (100% coberto pela empresa)Seguro de vida de até 12 saláriosDay off de aniversárioPlataforma de desenvolvimento e aprimoramento acadêmico e profissional e parcerias externas para desenvolvimentoConvênio SESCTotalpass