Senior Marketing Executive

Job Responsibilities:

To effectively manage the Marketing functions of assigned brands:

Plan and Execute Marketing Strategies

• Develop and run marketing campaigns to promote products or services.

• Ensure all marketing efforts align with the company’s goals.

Manage and Enhance Brand Identity

• Keep the brand's image consistent and strong across all platforms.

• Ensure all content and messaging reflects the brand's values.

Conduct Market Research

• Study market trends and customer preferences to guide marketing efforts.

• Analyze data to improve future campaigns and brand strategies.

Create and Oversee Content

• Manage the creation of marketing content, including social media, ads, and blogs.

• Work with designers and writers to produce content that fits the brand.

Handle Digital Marketing

• Manage online marketing efforts, including social media and email campaigns.

• Engage with audiences online to boost brand awareness and loyalty.

Coordinate Public Relations

• Promote the brand through media and partnerships.

• Organize offline events, roadshows and work with influencers to enhance brand visibility.

Manage Budgets

• Oversee the marketing and branding budget to ensure cost-effective strategies.

• Adjust spending as needed to maximize impact.

Collaborate with Teams

• Work with other departments to ensure consistent messaging and strategy.

• Lead or guide junior staff if needed.

Handle any ad-hoc marketing projects as assigned by superior

Requirements:

• Degree in Marketing, Business or relevant studies

• Minimum 3 years of relevant marketing experience for B2C

• Hands-on knowledge of social media, WordPress, Google Ads, is preferred

• Excellent interpersonal and communication skills

• Creative, flexible with an eye for details