Senior Marketing Manager
We are seeking a highly motivated Sr. Marketing Manager to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Chile.
- Drive business growth by delivering key customer-related KPIs, including acquisition and retention metrics: both passengers and drivers sides of the marketplace
- Shape the marketing strategy for the country, optimising the marketing mix across digital, media, partnerships, and offline branding
- Ensure consistent brand positioning by leveraging local insights and customer research to align with global brand guidelines.
- Supervise and refine creative materials to ensure all marketing activities resonate with the local audience.
- Collaborate closely with Business Development, Product, Marketplace Efficiency, Driver Operations, Legal, and PR teams.
- Develop and execute strategic partnerships with local brands to enhance market impact
- Implement a test-and-learn approach to identify scalable, growth-driving initiatives.
- 5+ years of digital consumer marketing experience in a global company, 3+ years in a similar role
- Experience in working with multi-cultural teams, preferably in a matrix structure
- Experience working with a mobile product, preferably ride-hailing or similar tech industry
- Proven track record of effectively delivering multiple marketing projects in a fast-paced environment
- Hands-on project management experience, including agency management and direct involvement in tasks when needed
- Ability to develop market insights and marketing strategy and analyze campaign effectiveness
- Strong data and analytical skills
- Spanish and English on a fluent level
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location.