Senior Marketing Manager

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Job Responsibilities:

Develop annual & quarterly Integrated Marketing Plan based on Geo/Vertical business requirement, work out Campaign Assets and tracking country’s performance
Executes campaigns and supporting tactical activities (e.g. physical event, digital marketing, webinar, telemarketing), monitors and tracking marketing KPIs, and takes corrective action, to drive and co-operation with cross functional teams to boost brand awareness and drive business growth
Accountable for marketing contribution to business results and marketing ROI.
Market insight: Conduct market research to identify customer needs, market trends, and competitors’ activities; to use data insights to adjust marketing strategies
Campaign Planning: applied skill in the proper implementation of the marketing mix, Utilization of value propositions to develop key messages, Alignment of target audience to prioritized offering/solution focus area, Development and selection of assets aligned to sales cycle stage.
Campaign Execution: applied skill in the proper execution of campaigns/tactics in support of the program plan, Business Controls including managing budgets and controlling costs, adjusting campaigns/tactics based root cause analysis, Pipeline management including nurturing and progression
Agency/Vendor Management: applied ability to proper manage, direct, and team with agency and vendor partners.
Management System / digitalization: demonstrated knowledge of the marketing management system and utilization of reporting/other digital tool to provide quarterly updates regarding business performance

Requirement:

At least 5 years of working experiences in creating and executing marketing strategies to promote the company’s ICT products and services
Knowledge on the ICT related products and domain (such as wireless domain)
Possess at least a Bachelor's degree or an equivalent qualification.
Minimum 5 years of marketing experience in ICT industry
Ability to influence multiple stakeholders and lead cross-functional projects across categories and departments
Ability to manage multiple tasks in a deadline-driven environment
Excellent Knowledge of Excel/PPT and interested in design and video production.

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