\u200b<\/u><\/b>
<\/div>Marketing & Growth<\/b>
<\/p>- Lead and execute integrated Marketing strategies across digital, social, and offline channels to drive user acquisition and retention.
<\/li> - Design and oversee performance marketing campaigns, ensuring optimal ROI through data\-driven decision\-making.
<\/li> - Develop attribution models and analytics frameworks to measure the effectiveness of acquisition and engagement campaigns.
<\/li> - Oversee brand positioning, content strategy, and communications to ensure consistent messaging across all channels.
<\/li> - Collaborate with Senior Management to align sales strategies with overall business goals.
<\/li> - Stay ahead of market trends, digital innovations, and competitor strategies to enhance marketing effectiveness.
<\/li> - Foster strong collaboration with the Product, Compliance, and Finance teams to ensure operational alignment.
<\/li><\/ul>Sales Leadership<\/b>
<\/p>- Directly manage the Sales Team and Community Manager, setting clear KPIs and monitoring performance.
<\/li> - Implement structured reporting for the sales team (e.g., calls volume, conversion rates, service quality).
<\/li> - Ensure the team consistently meets or exceeds sales targets, with special emphasis on conversion quality.
<\/li> - Drive weekly and monthly sales performance reviews, ensuring accountability and continuous improvement.
<\/li> - Provide leadership, coaching, and mentorship to the marketing, sales, and community teams.
<\/li> - Act as the key link between customer\-facing teams and senior management, providing insights and performance reports
<\/li><\/ul>Required Qualifications & Skills:<\/u><\/b>
<\/p>- Bachelor\u2019s degree in marketing, Business Administration, or related field (master\u2019s preferred).
<\/li> - 5+ years of experience in marketing, sales, or growth leadership roles, ideally in financial services, fintech, or technology sectors.
<\/li> - Proven success in user acquisition, performance marketing, and campaign optimization.
<\/li> - Ability to develop and implement comprehensive marketing strategies aligned with company goals.
<\/li> - Excellent Knowledge of SEO, SEM, and content strategy.
<\/li> - Strong understanding of sales operations and performance management.
<\/li> - Excellent leadership to lead and developing teams, with excellent people management skills.
<\/li> - Expertise in user acquisition, lead generation, and conversion optimization
<\/li> - Advanced analytical skills, with proficiency in marketing and analytics tools (e.g. Google Analytics, Adjust, Segment, Mix panel, etc.).
<\/li> - Excellent communication, leadership, and strategic thinking abilities.
<\/li><\/ul>
<\/div><\/span>
