Senior Marketing Manager
About Us:
YipitData is the leading market research and analytics firm for the disruptive economy and most recently raised $475M from The Carlyle Group at a valuation of over $1B. Every day, our proprietary technology analyzes billions of alternative data points to uncover actionable insights across sectors like software, AI, cloud, e-commerce, ridesharing, and payments.
Our data and research teams transform raw data into strategic intelligence, delivering accurate, timely, and deeply contextualized analysis that our customers—ranging from the world’s top investment funds to Fortune 500 companies—depend on to drive high-stakes decisions. From sourcing and licensing novel datasets to rigorous analysis and expert narrative framing, our teams ensure clients get not just data, but clarity and confidence.
We operate globally with offices in the US, APAC, and India. Our award-winning, people-centric culture—recognized by Inc. as a Best Workplace for three consecutive years—emphasizes transparency, ownership, and continuous mastery.
What It’s Like to Work at YipitData:
YipitData isn’t a place for coasting—it’s a launchpad for ambitious, impact-driven professionals. From day one, you’ll take the lead on meaningful work, accelerate your growth, and gain exposure that shapes careers.
Why Top Talent Chooses YipitData:
- Ownership That Matters: You’ll lead high-impact projects with real business outcomes
- Rapid Growth: We compress years of learning into months
- Merit Over Titles: Trust and responsibility are earned through execution, not tenure
- Velocity with Purpose: We move fast, support each other, and aim high—always with purpose and intention
If your ambition is matched by your work ethic—and you're hungry for a place where growth, impact, and ownership are the norm—YipitData might be the opportunity you’ve been waiting for.
About The Role:
YipitData is seeking a strategic, data-driven Senior Marketing Manager to lead marketing for our Investor business. This role owns the end-to-end marketing strategy, driving awareness, engagement, pipeline, and revenue growth across YipitData's investor audience.
As the marketing leader for the Investor business, you will partner closely with Sales, Product, Client Strategy, and Revenue Operations to develop and execute go-to-market initiatives that support business objectives. You will own demand generation, customer marketing, campaign execution, reporting, and performance optimization.
This is a highly visible role for someone who enjoys both strategic planning and hands-on execution. The ideal candidate is proactive, organized, an excellent communicator, and passionate about using data to measure impact and tell compelling stories about marketing's contribution to business growth.
As the Investor business continues to grow, this role will have the opportunity to build and lead a marketing team. You'll also collaborate closely with marketing teams across YipitData's Corporate and SpendHound businesses, leveraging shared tools, channels, and best practices while tailoring programs to a unique audience.
As Our Demand Generation Marketing Manager, You Will:
Marketing Strategy & Leadership
- Define and execute the marketing strategy for YipitData's Investor business, aligning initiatives with company growth objectives and revenue targets.
- Identify new opportunities to drive awareness, engagement, pipeline generation, customer retention, and expansion.
- Serve as the primary marketing partner for Investor leadership, helping shape go-to-market priorities and strategic initiatives.
- Take ownership of key projects from concept through execution, ensuring alignment across stakeholders and timely delivery.
- Drive marketing initiatives independently while maintaining strong cross-functional communication and stakeholder alignment.
Demand Generation
- Develop and manage multi-channel demand generation programs across email, webinars, events, paid media, content marketing, partnerships, and digital campaigns.
- Optimize marketing programs to increase engagement, lead quality, pipeline creation, and conversion rates.
- Partner with Revenue teams to continuously improve lead management processes, scoring, routing, and funnel performance.
- Own campaign planning, execution, and performance analysis across the full customer journey.
Product Marketing & Go-to-Market
- Lead go-to-market planning and execution for new datasets, products, features, and coverage launches.
- Develop messaging, positioning, and value propositions that clearly communicate YipitData's differentiation and resonate with investor audiences.
- Create campaign assets, customer communications, and launch plans to support successful product adoption and revenue growth.
- Partner closely with Product teams to understand customer needs, market trends, and competitive dynamics.
Customer Marketing
- Develop programs that drive customer engagement, retention, product adoption, and expansion opportunities.
- Partner with Client Strategy to support renewal and upsell initiatives through targeted marketing campaigns and communications.
- Identify opportunities to strengthen customer relationships through events, content, thought leadership, and customer communications.
Analytics & Performance Measurement
- Establish clear KPIs and reporting frameworks to measure marketing performance and business impact.
- Own marketing reporting and dashboarding across Salesforce, Marketo, and other systems to provide visibility into funnel performance, pipeline generation, and revenue impact.
- Analyze campaign performance, conversion data, pipeline contribution, and ROI to guide strategic decision-making.
- Build compelling narratives around marketing performance and communicate insights to leadership and cross-functional stakeholders.
- Continuously test, learn, and optimize marketing programs using data-driven insights.
Cross-Functional Collaboration
- Partner closely with Sales, Client Strategy, Product, Revenue Operations, and Executive Leadership to ensure alignment on business objectives and go-to-market priorities.
- Collaborate with Corporate and SpendHound marketing teams to share best practices, leverage common tools and channels, and drive operational excellence.
- Serve as a trusted advisor and connector across teams, ensuring clear communication and strong stakeholder alignment.
Team Building & Leadership
- Help define the future structure of the Investor marketing function.
- Participate in hiring, onboarding, and mentoring future marketing team members as the organization grows.
- Establish scalable processes and best practices to support long-term marketing success.
You Are Likely To Succeed, If:
- You have 6+ years of experience in B2B marketing, growth marketing, demand generation, product marketing, or a related field.
- You’ve successfully planned and executed multi-channel marketing programs that deliver measurable business results.
- You’re comfortable owning marketing strategy and working independently with a high degree of autonomy.
- You’re strong analytically, with experience measuring performance, sharing results, and turning data into clear, actionable insights.
- You have hands-on experience with tools like Salesforce, Marketo, ON24, Asana, and similar marketing platforms.
- You understand marketing operations, including lead lifecycle management, campaign reporting, and attribution.
- You’re highly organized, with strong project management skills and the ability to manage multiple priorities simultaneously.
- You communicate clearly and effectively, both in writing and in conversation.
- You’ve partnered closely with Sales, Product, Client Strategy, and Revenue Operations teams to drive impact.
- You can move comfortably between big-picture thinking and detailed execution.
- Experience marketing to financial services, investors, enterprise technology buyers, or data-driven audiences is a plus.
- People management experience is a plus, but not required.
Meet Your Team:
Check out this video to learn why our Revenue team members love being part of YipitData!
What We Offer:
Our compensation package includes comprehensive benefits and perks, equity, and a competitive salary:
- We care about your personal life and we mean it. We offer flexible work hours, unlimited vacation, a generous 401K match, parental leave, team events, a wellness and work-from-home budget, learning reimbursement, and more!
- Your growth at YipitData is determined by the impact that you make, not by tenure, unnecessary facetime, or office politics. Everyone at YipitData is empowered to self-improve and master their skills in an environment focused on ownership, respect, and trust.
- The annual base salary for this position is anticipated to be $150,000 - $160,000 + Bonus (targeted at 15% of salary) and Equity. The final offer may be determined by a number of factors, including, but not limited to, the applicant's experience, knowledge, skills, and abilities, as well as internal team benchmarks. The compensation package also includes equity.
This is a remote-friendly opportunity that can sit in NYC (where our headquarter is located), one of our office hubs, or anywhere else in the US. However, depending upon where the remote work is performed, income could be subject to New York State tax withholding.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity employer.