<\/span><\/span><\/div>To plan, develop, execute,\nand manage high\-quality, cost\-effective marketing campaigns and communications\nfor Woolworths Financial Services (WFS). Continually seek to improve the\nefficiency and effectiveness of WFS Marketing. Ensure a consistent approach to\nthe implementation of the marketing campaigns across WFS.<\/span><\/span>
<\/span><\/span>KEY RESPONSIBILITES<\/span><\/span><\/b>
<\/p>Marketing\nCampaign Development and Management<\/span><\/span><\/b>
<\/p>- Develop effective marketing communications in achieving\ntheir marketing objectives.<\/span><\/span>
<\/span><\/li>- Plan and execute marketing\ncampaigns that align with business and project objectives, utilizing channels\nsuch as direct marketing (email, SMS & In app), Digital (social media,\nsearch and display advertising), traditional media (radio, print) and any other\nsupport channels (internal and external).Planning: Develop\nintegrated campaign plans (objective, CVP, audience/segment, proposition,\nchannel mix, customer journey, timing, budget, and measurement approach) and\ntranslate them into clear workbacks and delivery milestones.<\/span><\/span>
<\/span><\/li>- Campaign briefing &\nscoping:<\/b> Translate business objectives into a clear campaign brief<\/span>
<\/span><\/li>- Analytics & Reporting:\nMonitor and analyse KPIs to measure campaign performance, identify trends, and\nprovide actionable insights for optimization and improvement.<\/span><\/span>
<\/span><\/li>- Stay Updated: Stay abreast\nof industry trends, best practices, and emerging technologies in digital\nmarketing, and proactively recommend innovative strategies to drive business\ngrowth.<\/span><\/span>
<\/span><\/li>- Develop and execute\nmarketing journeys, messaging, creative execution, best practice for marketing\ncampaigns.<\/span><\/span>
<\/span><\/li>- Seek continual improvement in marketing communication\nquality by ensuring campaigns are regularly reviewed and learning implemented.<\/span><\/span>
<\/span><\/li>- Work with\nrest of business and marketing team to develop and execute campaigns.<\/span><\/span>
<\/span><\/li>- Project\nmange the campaign execution and project updates to achieve performance.<\/span><\/span>
<\/span><\/li><\/ul>Campaign\nGovernance<\/span><\/span><\/b>
<\/p>- Campaign Management:\nDevelop and manage campaign timelines, ensuring that all tasks are completed on\nschedule and within budget.<\/span><\/span>
<\/span><\/li>- Ensuring\nmarketing communications are product aligned, message on brand, and adhere to\nall regulatory & budgetary requirements & considerations.<\/span><\/span>
<\/span><\/li>- Effective\nallocation, monitoring, and control of the campaign budget.<\/span><\/span>
<\/span><\/li>- Manage\nthe impact of all communication messages to the entire customer base \u2013\nawareness of reputational risk.<\/span><\/span>
<\/span><\/li><\/ul>Relationship\nand Stakeholder Management<\/span><\/span><\/b>
<\/p>- Develop\nrelationships with key colleagues and stakeholders across Woolworths, WFS and\nother business units to ensure customer focus and campaigns that meet business\nrequirements.<\/span><\/span>
<\/span><\/li><\/ul>Continuous\nImprovement and Synergies<\/span><\/span><\/b>
<\/p>- Build\ncampaign expertise that can be applied across WFS products.<\/span><\/span><\/span>
<\/li>- Work with\ncolleagues across Marketing (and other business units)to integrate and align\ncommunications plans and key messages.<\/span><\/span>
<\/span><\/li><\/ul>Supplier\nManagement<\/span><\/span><\/b>
<\/p>- Manage\nsupplier relationships in accordance with SLA's.<\/span><\/span>
<\/span><\/li>- Ensure\nquality and cost effectiveness.<\/span><\/span><\/span>
<\/li><\/ul><\/div><\/span>
Requirements<\/h3>KEY COMPETENCIES<\/b>
<\/span><\/span><\/div>
<\/span><\/span>TECHNICAL COMPETENCIES<\/b><\/span><\/span><\/span>
<\/span><\/span><\/div>- Segment Knowledge<\/span><\/span><\/span><\/span><\/span>
<\/span><\/span><\/span><\/li>- Advertising and Marketing<\/span><\/span><\/span><\/span><\/span>
<\/span><\/span><\/span><\/li>- Direct Marketing and Campaign Management and associated tools\n(like Salesforce Marketing Cloud)<\/span><\/span><\/span><\/span><\/span>
<\/span><\/span><\/span><\/li>- SA Marketing Environment (Regulatory, Best Practice)<\/span><\/span><\/span><\/span><\/span>
<\/span><\/span><\/span><\/li>- Modern Marketing Techniques<\/span><\/span><\/span><\/span><\/span>
<\/span><\/span><\/span><\/li>- Financial Services<\/span><\/span><\/span><\/span><\/span>
<\/span><\/span><\/span><\/li><\/ul>
<\/b><\/div>QUALIFICATIONS<\/b><\/span><\/span>
<\/div>- Relevant 3\-year marketing degree or diploma<\/span><\/span><\/span><\/span><\/span>
<\/span><\/span><\/span><\/li><\/ul>EXPERIENCE REQUIRED<\/b><\/span><\/span>
<\/div>- 5+ years\u2019 experience in developing and delivering world class\nmarketing communications campaigns, Direct Marketing and Campaign Management\nand associated tools (like Salesforce Marketing Cloud).<\/span><\/span><\/span><\/span><\/span><\/span>
<\/li><\/ul><\/div>
ADDITIONAL REQUIREMENTS<\/b><\/span><\/span>
<\/div>- Detailed knowledge and experience of Direct Marketing and Campaign\nManagement across multiple routes to market.<\/span><\/span><\/span><\/span><\/span>
<\/span><\/span><\/span><\/li>- Strong communication skills, written and verbal.<\/span><\/span><\/span><\/span><\/span>
<\/span><\/span><\/span><\/li>- Proven stakeholder management expertise, including influencing\nsenior stakeholders.<\/span><\/span><\/span><\/span><\/span>
