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Senior Media Buyer – New Channels & Programmatic (The Trade Desk)

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This is a remote position.

Mission:
Own the exploration, launch, and scaling of new paid acquisition channels (programmatic, CTV, display, native, app inventory) with a focus on The Trade Desk, turning them into durable, profitable traffic sources.
What You’ll Do:
  • Design and execute a roadmap for testing and scaling new media channels beyond the core paid social/search stack.
  • Set up, manage, and optimize campaigns on The Trade Desk (and similar DSPs) across formats like video, display, native, and CTV.
  • Build smart account structures (by geo, audience, funnel stage) that support scalable testing and low operational risk.
  • Translate direct-response principles (hooks, offers, angles, landing pages) into programmatic and CTV environments.
  • Partner with creative teams to brief, test, and iterate on ad concepts tailored for each placement and format.
  • Work closely with data/analytics to define measurement, attribution, and incrementality tests for new channels.
  • Monitor performance daily, diagnose issues quickly, and propose clear, data-backed actions.
  • Stay on top of privacy changes, platform policies, and inventory trends to uncover new opportunities.
What You’ve Done:
  • 4+ years in performance marketing/media buying, with hands-on experience in at least one DSP (ideally The Trade Desk).
  • Personally launched and scaled at least one new channel from near-zero to meaningful, profitable spend.
  • Strong grounding in direct-response: offers, funnels, LTV/CAC, creative testing, and revenue-focused decision-making.
  • Comfortable working with multi-geo setups and structuring campaigns to handle different markets and regulations.
  • Solid analytical skills: you live in dashboards and spreadsheets and know how to separate noise from signal.
  • Experience collaborating with engineers/analytics on tracking, pixel/server-side setups, and attribution models.
  • You think in experiments: hypothesis → test design → execution → analysis → rollout or kill.
Who You Are:
  • Sharp, independent problem-solver; you don’t wait for someone to hand you a playbook.
  • Calm under volatility; performance swings are a puzzle to solve, not a crisis to panic about.
  • Direct communicator, comfortable pushing back with data when needed.
  • Enjoy working with a lean, remote team where speed and clarity matter.
Screening Questions:
To be considered for this role, please provide detailed answers to the following questions:
1. Which DSPs have you run campaigns on, and which one(s) are you strongest in (e.g. The Trade Desk, DV360, etc.)?
  • Please list platforms + rough monthly spend ranges.
2. Describe one example where you launched a new channel or DSP from near zero and scaled it to meaningful, profitable spend.
  • What was the offer, what did you do, and what did results look like?
3. What types of campaigns have you run via The Trade Desk (or similar) – e.g. CTV, display, native, video – and which format do you understand best? Why?

Originally posted on Himalayas