Senior Media Manager

Key Responsibilities:

• Lead media planning efforts, with a primary focus on iDOUYIN or Social Platforms.
• Develop and implement strategic media campaigns that align with business objectives and target audiences.
• Lead the agency to make the media plan down to earth to drive the ROI and traffic to JD/Tmall/DOUYIN platform.
• Analyze media, content, and target audience interactions to uncover opportunities for enhancing media effectiveness.
• Proven check record performance/experience on the DOUYIN E2E operation including KOL/media/dMedia/store operation.
• Collaborate with cross-functional teams to ensure cohesive messaging and effective resource utilization across all media formats.

Qualifications:

• 5 years above experience in Media planning area. Proven experience in DOUYIN ecosystem planning and execution to drive the instore business growth or either brand building in DOUYIN.
• Strong understanding of DOUYIN ecosystem tools including yuntu/Juliang/Xingtu etc.
• Proficient in data analysis and reporting, with the ability to derive actionable insights.
• Good communication and data analysis skills, with a collaborative mindset.
• Good with English writing. Bachelor degree or above will be a plus.