About THG Ingenuity
THG Ingenuity is a fully integrated digital commerce ecosystem, designed to power brands without limits. Our global end-to-end tech platform is comprised of three products: THG Commerce, THG Studios, THG Fulfilment.
Each represents a single, unified solution, overcoming challenges and taking brands direct-to-consumer. Our client portfolio includes globally recognised brands such as Coca-Cola, Nestle, Elemis, Homebase, and Proctor & Gamble.
The Role
This is a genuine ownership opportunity for an experienced paid media professional who wants to make their mark. As Senior Paid Media Executive, you'll be the sole owner of B2B paid media activity at THG Ingenuity, with full accountability across LinkedIn, Google and Bing, from strategy and planning through to day-to-day activation, optimisation and reporting.
You will be the subject matter expert for paid media within the B2B Marketing team, owning campaign performance, budget allocation, audience targeting, bid strategy, optimisation, and pipeline generation across all paid channels.
You'll sit within a close-knit five-person B2B Marketing team, working directly with the Senior Digital Marketing Manager and alongside brand owners and other marketing colleagues to turn business goals - for each of the three core solutions, THG Commerce, THG Fulfil and THG Studios - into paid campaigns that drive real sales pipeline.
This role is ideal for someone who thrives in-platform, enjoys making optimisation decisions based on performance data, and wants complete ownership of campaign results rather than simply supporting wider marketing activity.
What You'll Do
Campaign Strategy & Planning
• Leverage business priorities and available content to develop paid media plans that align with pipeline objectives
• Conduct competitor and industry ad research to inform creative direction and campaign strategy
• Guide on best-practice campaign setups, ICP targeting and the paid media assets required to execute effectively
• Contribute ideas and strategic recommendations backed by data, using AI tools to enhance the quality and efficiency of planning
• Own channel strategy across LinkedIn Ads, Google Ads and Microsoft Advertising, determining audience, budget, bidding and campaign structure decisions
Campaign Activation & Management
• Build full campaign, audience and ad setups across LinkedIn Campaign Manager, Google Ads and Microsoft Advertising
• Produce or guide on assets for B2B paid campaigns. Including ad copy and creative,working with wider THG Ingenuity teams where relevant
• Ensure all campaigns are set up to best-practice standards, with the right targeting, bidding strategy and tracking in place from day one
• Independently manage campaign budgets, pacing, bid strategies, audience segmentation, conversion tracking and performance optimisation across all platforms
• Own lead generation and demand generation activity targeting senior B2B decision-makers and enterprise audience
• Conduct ongoing A/B testing across audiences, ad copy, creative and landing page experiences to improve conversion performance
Day-to-Day Account Ownership
• Take full ownership of all paid media accounts, with a structured daily, weekly and monthly operating rhythm:
• Daily: spend checks vs phasing; max CPC bid adjustments across paid search; search term negation
• Weekly: spend sheet updates; performance reports; optimisation identification and implementation (self-sourced and via LinkedIn rep sessions)
• Monthly: performance reports; account spend limit resets and adjustments; creative and ad copy refreshes with proactive identification of ad fatigue
Performance Analysis & Reporting
• Analyse performance data across all platforms and surface actionable opportunities to improve results
• Produce clear, insight-led weekly and monthly reports for internal stakeholders
• Use BI and analytics platforms to track and report on performance where relevant
Collaboration & Stakeholder Management
• Build strong working relationships with brand owners and the wider performance marketing function to deeply understand business goals
• Cultivate commercially valuable relationships with key channel partners - including Google, Microsoft and LinkedIn - staying close to their latest propositions, insights and product developments to ensure maximum value from THG Ingenuity’s media investment.
• Act as the paid media authority within the B2B Marketing team, staying current with platform developments, algorithm changes and best practices
• Work closely with the Senior Digital Marketing Manager to ensure paid activity is aligned with broader marketing strategy
What We're Looking For
Essential
• 3+ years' experience in paid media, with demonstrable end-to-end ownership of campaigns, from planning and activation through to optimisation and reporting
• Proven, hands-on experience managing paid search campaigns across Google Ads and Microsoft Advertising (Bing)
• Proven, hands-on experience managing paid social campaigns on LinkedIn Campaign Manager
• Strong analytical capability, able to interrogate campaign data and translate findings into clear optimisation actions
• Active experience using at least one CRM and/or marketing automation platform (e.g. HubSpot, Salesforce or Zoho)
• High attention to detail, particularly around budget management, bid strategy and pacing
• A confident communicator who can build effective working relationships and present performance insights clearly to non-specialists
Desirable
• Experience working in a B2B marketing environment or running campaigns targeting business decision-makers
• Experience using AI tools for campaign planning, copy generation or performance analysis
• A degree in marketing, digital marketing, business or a related discipline, though equivalent demonstrated experience is equally valued
What You'll Get
• Full ownership of paid media — the autonomy to shape strategy, run campaigns and make decisions, backed by the resource and reach of THG Ingenuity
• Access to the latest AI tooling — including products from OpenAI, Anthropic and Google, alongside native AI built into our martech stack, so you're always working with best-in-class technology
• A role within a focused, high-performing B2B marketing team of five, with direct access to senior stakeholders
• Clear progression routes across THG Ingenuity's wide range of marketing disciplines and teams — this business offers genuine scope to grow
• Based at ICON, Manchester — THG's world-class campus, near Manchester Airport.
THG Ingenuity is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG Ingenuity is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG Ingenuity please contact one of our Talent team to discuss further.
